Topics: Case Study
There are a lot of keywords tools out there, take it from us. We know our platform is unique and how it differentiates from the competition, but how is the average marketer to know which keyword research tools they need in their kit?
You know that having up-to-date content on your site is important, and you’re probably well aware that sites with comprehensive topic coverage tend to rank better in SERPs. But whether you’re starting from scratch or looking to re-vamp an existing blog, planning an editorial calendar presents some challenges.
When Google’s Hummingbird rolled out, some SEOs wondered whether it signaled the end of keywords as we know them, because the algorithm knocked keyword strategy out of the limelight. The new star of the show? Topic relevancy.
Clicks and increased traffic have dominated the minds of marketers as they race to show ROI for their digital efforts. However, what many content strategists fail to see is that these factors don’t necessarily equate to dollars, and that putting up content purely for the sake of drawing in viewers can be detrimental, both to their rankings and to their reputation.
Analytical marketers are obsessed with tracking metrics. As an industry, we’ve gotten very good at it. But when it comes to the more subjective elements of a content marketing strategy, like creating “high-quality content,” the to-do’s become a little more foggy.