While MarketMuse is able to generate literally hundreds of related keywords on any given topic, in most cases it would be literally impossible to add all these keywords in any given article. Here are some quick tips on how to pick out the best ones.
There is a balance between adding as many relevant keywords as possible and ensuring that the content is high-quality, stays on-topic and is easy to read. When in doubt, it is best to write for people first and Google second. If you do it the other way around, you will most likely end up with an article that adds some additional traffic but does not generate serious visitors. So, you should make sure that you’re using related keywords in a meaningful way.
In addition to researching relevant keywords, it is also important to research your competition. Find out which keywords they consider to be a priority and look for keywords that get traffic but do not have a lot of competition. This is particularly important to do if you are creating a new site, as Google automatically gives some preference to older sites.
Your Google Analytics Stats
If your site has been around for some time, take a careful look at your Google Analytics statistics to determine which types of keywords generate the most traffic. If you use these keywords as your seed topics in MarketMuse, your related keywords be more likely to drive traffic.
Know Your Audience
A very important part of SEO is knowing your audience, as your target demographic will have a large bearing on the types of keywords you should be using. For instance, a company selling organic foods will want to put a priority on using keywords related to “organic” and “good health”. If your products are specific to a particular group of people (i.e. the elderly, parents, teenagers, students, men, women, etc.) then be sure to include group-specific keywords in your content as well.
In times past, a writer had to sit down with a pen and paper and think up related keywords on any given topic — a process that can quickly eat up your free time. Thankfully, MarketMuse makes it easier than ever to come up with needed keywords. Even so, it is important for a writer to choose related keywords with care. Make sure the keywords make sense in the article and that the article stays on-topic. You should also ensure that your chosen topic is relatable to your target audience and has a high chance of getting a good search engine placement on Google.