Marketing AI Profile: Mitch Joel
Called “one of North America’s leading visionaries” and the “Rock Star of Digital Marketing,” Mr. Joel is who brands like Google, Starbucks, Shopify and GE turn to for help leveraging technology to better connect with their consumers. Mitch has been named one of the top 100 online marketers in the world, and was awarded the prestigious Top 40 Under 40.
A prolific writer, Mitch’s work can often be found in publications including Harvard Business Review, Inc Magazine, The Huffington Post and many others. Outlets such as Fast Company, Strategy, and Forbes regularly seek his opinion as a subject matter expert.
Mitch has also written two best selling business and marketing books; “Six Pixels of Separation,” and “CTRL ALT Delete.”
In addition, he gives upwards of 40 keynote presentations yearly, speaking to various enterprises and associations including Microsoft, Procter & Gamble, Starbucks, and Twitter.
Concordia University, Philosophy, Communications, Journalism
“Technology, smart audio and artificial intelligence is changing the user experience, and making it that easier for brands and consumers to connect. There will be more consolidation and more uncertainty. That’s part of the fun and challenge of this business of marketing.”
Upcoming Speaking Engagements
MAICON 2019 – Hello, Voice.
Welcome to the no-touch world. Forget typing. We can (and we will) control everything with our voice.
Over 250 million smart speakers will be in homes and businesses in the coming year. With these speakers ingratiated in our lives, close to 30% of users buy things with them.
These devices have close to an 85% approval rating from consumers. Right now, Amazon smart speakers (not including Google or Apple) already reach 15% of United States homes. This technology is scaling at a massive pace and the implication for your business is staggering.
Understanding voice is as important today as a website and strong search engine placement was 15 years ago (and still is). What is your brand voice? What is your voice strategy? Star Trek for some… a massive business opportunity for all.
Recent Events
B2B Marketing Forum Boston 2017
Content Marketing World Conference And Expo 2017
Books by Mitch Joel
Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.
Filled with case studies and stories, this book equips you with the tactic, tools and insight to reach a global audience. Best of all, you can do almost all of it for free. Learn how to use these digital channel to be heard, connect with others, build awareness and generate success.
Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It.
This book is about changing you and your business model. In it, Joel spells out the intersection of five key movements that are changing business. Discover how to adapt to these changes and take advantage of the chaos to keep yourself employable in this constantly changing world.
Mitch Joel on AI Marketing
Automated creativity is inevitable (and a good idea)
In this Strategy Magazine column from spring 2017, Mitch Joel rails against the argument that AI cannot be creative. In this article he points out that artificial intelligence is already being used in creative endeavours including music composition, bots, writing weather reports and basic sports journalism.
From his perspective, AI can easily process innumerable quantities of artistic inputs, parse and remix them into infinite variations. With this many inputs, AI may even be better than humans at understanding and emoting than humans.
Open Letter To The Advertising Industry: Let’s Not Mess Up Ads For Voice
As voice navigation sees greater adoption, how will advertisers and marketers respond? His concern is that “the more voice that consumers use, the less screen time there will be… and that’s a fundamental shift in dealing with attention, interest, desire and action.”
Rightly so. Voice search doesn’t lead to the typical screen with a page of 10 organic results accompanied by a slew ads. Consumers using voice search expect to receive one correct answer, and not multiple possibilities.
What type of content should marketers create to help the customer experience in this new era? What tools and approaches can be used to create meaningful customer interactions in the world of voice search?
Six Pixels of Separation Podcast
Six Pixels of Separation is a blog, a book, and a weekly podcast that’s been running since 2003. With over 650 episodes focused on using technology to connect brands with consumers, there’s no shortage of listening material. Here’s a recent favorite – episode #651 Predictive Analytics With Katie Robbert.
Remember to have a look at our list of who is who in AI marketing.
Stephen leads the content strategy blog for MarketMuse, an AI-powered Content Intelligence and Strategy Platform. You can connect with him on social or his personal blog.