Marketing AI Profile: Peter Loibl
Peter Loibl is the President and CSO at CONCURED, overseeing strategic global expansion. Recognized as an Onalytica Top Content Marketing Influencer, Loibl was integral in the success of the Content Marketing Institute (CMI), serving as VP of Sales and publisher of Chief Content Officer magazine for nearly seven years.
Peter is a skilled executive sales leader and industry influencer with a track record of transforming and growing media brands, improving precision of internal processes, and coaching and shaping future leaders.
He is an accomplished leader with 8+ years of executive management experience and 16+ years of media and event sponsorships sales experience with a proven ability to lead organizations with a focus on brand extensions, maximizing margins and shaping exceptional sales professionals.
Northwestern University- Kellogg School of Mgmt., Certificate in Advanced Media Management
New York University, Certificate in Media Management
The Ohio University, B.A., Journalism
“AI can help power real-time analysis that identifies content opportunities”
Upcoming Speaking Engagements
MAICON 2019 – Content Intelligence: The ROI Recipe for Enterprises
Enterprise Brands are being tasked with creating more content and driving additional customer interactions and conversions than ever before. To do this, you need a deep understanding of what consumers care about and why they are interested. In this session you’ll discover how AI has powered content Intelligence platforms to understand how to sustain an audience’s attention by using data, and shape a content strategy that’s effective and efficient.
Recent Events
Intelligent Content Conference 2018
Content Marketing World 2018
Peter Loibl on AI Marketing
There Is No Shame In Starting Small: In Conversation With Peter Loibl Of Concured
In this interview, Peter explains how content marketing started out as a great leveller. As the business of content marketing became more complicated, content marketers moved towards a campaign-based mindset and the accompanying tools/platforms required to execute such a strategy.
Making These Content Strategy Mistakes? AI Can Help
This post examines four common content strategy mistakes where artificial intelligence can help. Mistake #1: creating Content that is irrelevant to your audience. Mistake #2: presuming subpar content can position you as an expert.Mistake #3: expecting immediate results. Mistake #4: limiting your content to one or two channels.
Remember to have a look at our list of who is who in AI marketing.
Stephen leads the content strategy blog for MarketMuse, an AI-powered Content Intelligence and Strategy Platform. You can connect with him on social or his personal blog.