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Topical Authority is the New Keyword Research

Posted by Aki Balogh on Sep 7, 2017 11:00:00 AM

When we talk about “authority” in SEO terms, most marketers’ thoughts go straight to link building. Links have historically been the No. 1 factor in building domain authority, and while that’s still the case to a degree, there’s a more effective and organic way of building your site’s authority that doesn’t require link building or turning to the dark side with black-hat techniques.

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Topics: Content Marketing, hummingbird, MarketMuse, semantic, SEO, topical authority, Topical Authority

How to Create a Sales-Driven Content Strategy

Posted by Rebecca Bakken on Aug 22, 2017 12:27:52 PM

Content marketers need to wear many hats as they strive to meet business goals while producing blogs, articles, and resources that are engaging, informative, and well-written. It’s not always easy, but you can get by with a little help from your sales team.

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Topics: Content Marketing, Planning, Content Creation, Strategy, Sales

Four Ways to Streamline Your Content Creation Process

Posted by Rebecca Bakken on Aug 1, 2017 3:48:53 PM

If you work with a team of content writers, you know that the going isn’t always easy. Project timelines shrink, priorities shift, and writers go rogue – sometimes all in the course of a day. Any way to save time and set your content creation process to set-it-and-forget-it mode is a godsend to a content marketer.

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Topics: Content Marketing, Planning, Content Creation

An Foolproof Guide to Long-Form Content

Posted by admin on Jul 12, 2017 12:59:15 PM

Even for seasoned writers, the task of creating long-form content that ranks and achieves business goals can seem daunting. We created MarketMuse to ease the pain points of content marketers, so we’ve learned a thing or two about how to simplify the process without sacrificing quality.

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Topics: Content Marketing

Case Study: How MarketMuse Helped a Property Management Company Secure Top Spots in Google

Posted by Rebecca Bakken on May 19, 2017 1:13:25 PM

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Topics: Content Marketing, Case Study

How To Develop a Topic-Centered Keyword Strategy

Posted by Rebecca Bakken on Apr 24, 2017 4:53:37 PM

When Google’s Hummingbird rolled out, some SEOs wondered whether it signaled the end of keywords as we know them, because the algorithm knocked keyword strategy out of the limelight. The new star of the show? Topic relevancy.

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Topics: Content Marketing, content strategy, keyword research, keywords, topic comprehensiveness, topics

Is Bad Content Costing Your Company?

Posted by Rebecca Bakken on Apr 12, 2017 4:33:18 PM

Clicks and increased traffic have dominated the minds of marketers as they race to show ROI for their digital efforts. However, what many content strategists fail to see is that these factors don’t necessarily equate to dollars, and that putting up content purely for the sake of drawing in viewers can be detrimental, both to their rankings and to their reputation.

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Topics: bad content, content cost, Content Marketing, content quality

What is “High-Quality Content,” and Why is It So Important for Your Business?

Posted by Rebecca Bakken on Mar 30, 2017 12:42:37 PM

Analytical marketers are obsessed with tracking metrics. As an industry, we’ve gotten very good at it. But when it comes to the more subjective elements of a content marketing strategy, like creating “high-quality content,” the to-do’s become a little more foggy.

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Topics: content, Content Marketing, high-quality content, quality content, SEO, Topical Authority

How to Bridge the Gap Between Your Data and Content Teams

Posted by admin on Nov 3, 2016 11:37:06 AM

If you have a team of stellar data analysts who can pull insights in their sleep, as well as a group of content writers who live and breathe the written word, you’ve got some killer assets in developing your content marketing strategy. The problem is, technical and creative teams speak different languages, so it’s up to managers to translate.

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Topics: Content Marketing

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