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How User Intent Impacts SERPs

Posted by John Crandall on Jul 12, 2018 10:27:44 AM

Good content marketers working today are well aware that publishing quality content is an integral part of SEO strategy. However, the need to target SERPs correctly is often ignored, as is the role of user intent in determining SERP rankings.

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Topics: Content Optimization

How Content Clusters and User Intent Affect Content Strategy

Posted by John Crandall on Jun 28, 2018 2:00:00 PM

Among other forms of content marketing, clustering has emerged as the predominant approach in search engine ranking strategy.

But before we dive in, let’s discuss some ‘search’ ideas that are changing content marketing.

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Topics: Content Optimization

What is User Intent?

Posted by John Crandall on Jun 14, 2018 10:00:00 AM

Marketing today is customer-centric.

Top-performing companies are obsessed with providing customers with precisely what they desire. In fact, they have to do so in order to be successful.

However, what does customer-centrism mean from a ‘search’ perspective? Moreover, how does this relate to ‘user intent’?

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Topics: Content Optimization

Content Optimization vs SEO: What's the Difference?

Posted by Erik Van Buskirk on Nov 15, 2017 2:57:33 PM
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Topics: Content Optimization

How to Tailor Your Content Marketing Strategy to User Intent

Posted by Rebecca Bakken on Oct 30, 2017 10:21:11 AM

Google is constantly monitoring user behavior to learn more about the queries people search and how to deliver content that will answer their questions. Specifically, the search engine is looking at searcher task accomplishment, or whether a page appears to answer certain queries based on bounce rates.

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Topics: Content Optimization

How to Optimize Your Content for Local Searcher Intent

Posted by Rebecca Bakken on Oct 19, 2017 9:34:19 AM

Imagine creating a content library that answers all your customers’ questions and contains posts that are so useful and relevant that you see a flood of organic traffic to your website. You’re delighting visitors left and right, and preparing your sales team for the influx of new business.

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Topics: Content Optimization

Content Optimization Software: What SEOs Need to Know for 2018

Posted by Rebecca Bakken on Oct 12, 2017 10:26:49 AM

Search engine optimization isn’t as easy as it used to be, but technology has evolved to meet the demands of marketers who need a scalable content strategy that reliably produces high-ranking posts. 

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Topics: Content Optimization

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