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Is Bad Content Costing Your Company?

Posted by Rebecca Bakken on Apr 12, 2017 4:33:18 PM

Clicks and increased traffic have dominated the minds of marketers as they race to show ROI for their digital efforts. However, what many content strategists fail to see is that these factors don’t necessarily equate to dollars, and that putting up content purely for the sake of drawing in viewers can be detrimental, both to their rankings and to their reputation.

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Topics: bad content, content cost, Content Marketing, content quality

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