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How to Tailor Your Content Marketing Strategy to User Intent

Posted by Rebecca Bakken on Oct 30, 2017 10:21:11 AM

Google is constantly monitoring user behavior to learn more about the queries people search and how to deliver content that will answer their questions. Specifically, the search engine is looking at searcher task accomplishment, or whether a page appears to answer certain queries based on bounce rates.

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Topics: content strategy, Topical Authority, user intent, searcher task accomplishment, personas, profiling

Using A.I. to Conduct a Content Inventory and Audit

Posted by Rebecca Bakken on Oct 5, 2017 11:07:48 AM

Content marketers are often so focused on their next piece that they leave behind pages of outdated, under-optimized content while they work on an upcoming hero post that will (fingers crossed!) get them to page one. 

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Topics: content strategy, AI, artificial intelligence, machine learning, content audit, content inventory

How To Develop a Topic-Centered Keyword Strategy

Posted by Rebecca Bakken on Apr 24, 2017 4:53:37 PM

When Google’s Hummingbird rolled out, some SEOs wondered whether it signaled the end of keywords as we know them, because the algorithm knocked keyword strategy out of the limelight. The new star of the show? Topic relevancy.

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Topics: Content Marketing, content strategy, keyword research, keywords, topic comprehensiveness, topics

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