Google is constantly monitoring user behavior to learn more about the queries people search and how to deliver content that will answer their questions. Specifically, the search engine is looking at searcher task accomplishment, or whether a page appears to answer certain queries based on bounce rates.
Content marketers are often so focused on their next piece that they leave behind pages of outdated, under-optimized content while they work on an upcoming hero post that will (fingers crossed!) get them to page one.
When Google’s Hummingbird rolled out, some SEOs wondered whether it signaled the end of keywords as we know them, because the algorithm knocked keyword strategy out of the limelight. The new star of the show? Topic relevancy.