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INBOUND 2017: Authenticity Takes Center Stage

Posted by Rebecca Bakken on Sep 29, 2017 1:33:34 PM


Photo credit: Rebecca Christoffersen

In divisive times, it takes a lot of courage for a company to headline a 20,000-person conference with a political figure like Michelle Obama. And that’s just what HubSpot did at INBOUND 2017, sending the message that they’re more interested in creating authentic and meaningful experiences than diluting their voice to please a wide audience.

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Topics: Content Creation, INBOUND17, authenticity, HubSpot, events

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