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How to Create a Sales-Driven Content Strategy

Posted by Rebecca Bakken on Aug 22, 2017 12:27:52 PM

Content marketers need to wear many hats as they strive to meet business goals while producing blogs, articles, and resources that are engaging, informative, and well-written. It’s not always easy, but you can get by with a little help from your sales team.

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Topics: Content Marketing, Planning, Content Creation, Strategy, Sales

Four Ways to Streamline Your Content Creation Process

Posted by Rebecca Bakken on Aug 1, 2017 3:48:53 PM

If you work with a team of content writers, you know that the going isn’t always easy. Project timelines shrink, priorities shift, and writers go rogue – sometimes all in the course of a day. Any way to save time and set your content creation process to set-it-and-forget-it mode is a godsend to a content marketer.

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Topics: Content Marketing, Planning, Content Creation

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