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Topical Authority is the New Keyword Research

Posted by Aki Balogh on Sep 7, 2017 11:00:00 AM

When we talk about “authority” in SEO terms, most marketers’ thoughts go straight to link building. Links have historically been the No. 1 factor in building domain authority, and while that’s still the case to a degree, there’s a more effective and organic way of building your site’s authority that doesn’t require link building or turning to the dark side with black-hat techniques.

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Topics: Content Marketing, hummingbird, MarketMuse, semantic, SEO, topical authority, Topical Authority

What is “High-Quality Content,” and Why is It So Important for Your Business?

Posted by Rebecca Bakken on Mar 30, 2017 12:42:37 PM

Analytical marketers are obsessed with tracking metrics. As an industry, we’ve gotten very good at it. But when it comes to the more subjective elements of a content marketing strategy, like creating “high-quality content,” the to-do’s become a little more foggy.

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Topics: content, Content Marketing, high-quality content, quality content, SEO, Topical Authority

7 Steps to Writing a High-Quality Blog Post

Posted by Aki Balogh on Nov 2, 2016 2:52:44 AM

In order to compete with and differentiate yourself from other online businesses today, you need to invest in content marketing. You have to go out of your way to develop original, helpful content that can build brand awareness, boost web traffic, and land more customers. But it’s not enough to simply publish mediocre blog posts on your website week after week. You have to take the time to create outstanding, memorable content that your followers, prospects, and customers will love. It’s the only to get any real ROI from your efforts.

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Topics: SEO

Panda-Proof Your Site by Focusing on Topical Authority

Posted by Aki Balogh on Nov 1, 2016 2:48:11 AM

As marketers know all too well, Google has been focused on cutting down web spam and rewarding high-quality content. As mentioned previously, Google rolled out the Hummingbird search engine update in 2013, putting an emphasis on Relevant Terms as the #2 factor determining Google PageRank. Another animal in Google's fearsome arsenal is the Panda; this post will focus on the Panda 4.0 update in late 2014.

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Topics: SEO, Topical Authority

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