Get Started

MarketMuse Stories

How to Tailor Your Content Marketing Strategy to User Intent

Posted by Rebecca Bakken on Oct 30, 2017 10:21:11 AM

Google is constantly monitoring user behavior to learn more about the queries people search and how to deliver content that will answer their questions. Specifically, the search engine is looking at searcher task accomplishment, or whether a page appears to answer certain queries based on bounce rates.

Read More

Topics: content strategy, Topical Authority, user intent, searcher task accomplishment, personas, profiling

Jeff Coyle Talks Topical Authority with Enterprise Marketer

Posted by Rebecca Bakken on Oct 3, 2017 4:19:18 PM

unnamed (1).png

MarketMuse Co-Founder and Chief Revenue Officer Jeff Coyle recently sat down with Pamela Muldoon at Enterprise Marketer for a podcast where he talks about how marketers can gain topical authority, and common mistakes that can sabotage efforts at high-ranking content.

Read More

Topics: Topical Authority, Enterprise Marketer, podcast, Jeff Coyle

Topical Authority is the New Keyword Research

Posted by Aki Balogh on Sep 7, 2017 11:00:00 AM

When we talk about “authority” in SEO terms, most marketers’ thoughts go straight to link building. Links have historically been the No. 1 factor in building domain authority, and while that’s still the case to a degree, there’s a more effective and organic way of building your site’s authority that doesn’t require link building or turning to the dark side with black-hat techniques.

Read More

Topics: Content Marketing, hummingbird, MarketMuse, semantic, SEO, topical authority, Topical Authority

What is “High-Quality Content,” and Why is It So Important for Your Business?

Posted by Rebecca Bakken on Mar 30, 2017 12:42:37 PM

Analytical marketers are obsessed with tracking metrics. As an industry, we’ve gotten very good at it. But when it comes to the more subjective elements of a content marketing strategy, like creating “high-quality content,” the to-do’s become a little more foggy.

Read More

Topics: content, Content Marketing, high-quality content, quality content, SEO, Topical Authority

Panda-Proof Your Site by Focusing on Topical Authority

Posted by Aki Balogh on Nov 1, 2016 2:48:11 AM

As marketers know all too well, Google has been focused on cutting down web spam and rewarding high-quality content. As mentioned previously, Google rolled out the Hummingbird search engine update in 2013, putting an emphasis on Relevant Terms as the #2 factor determining Google PageRank. Another animal in Google's fearsome arsenal is the Panda; this post will focus on the Panda 4.0 update in late 2014.

Read More

Topics: SEO, Topical Authority

We helped double Neil Patel's traffic and rankings

And we can help you, too

See our in-depth case study to learn how updating your content can multiply your traffic and rankings. 

 Read the Case Study

Subscribe to Email Updates

Recent Posts