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Topically Relevant Content Significantly Outperformed Content That Didn't Cover a Topic In-Depth

Posted by Jeff Coyle on Jan 20, 2016 11:42:59 AM
We recently analyzed 1 million Google search results to answer the question: Which factors correlate with first page search engine rankings?
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Keyword Relevance: The Hidden Success Metric in SEO and Content Marketing

Posted by Aki Balogh on Jan 4, 2015 7:34:15 PM

If you’re a technical marketer, you likely spend your days knee-deep in the minutiae of your site’s data, analyzing conversions, optimal keywords, volume, and cost per click. In which case, you might have some trouble seeing the forest for the trees.

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Topics: Uncategorized

Relevant Terms are the #2 Ranking Factor on Google

Posted by Aki Balogh on Dec 17, 2014 3:13:00 AM

SEO company SearchMetrics has just released it's 2014 Ranking Factors Study, an analysis of what factors really matter in determining where your webpage ranks in search engines. And the results are in: Relevant Terms are the #2 ranking factor for determining where your webpage ranks on Google (second only to historical Click-Through Rate). This should give pause to both dyed-in-the-wool SEO experts and marketers completely new to web content, as it heralds a significant shift in your SEO strategy.

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Why Topical Authority is the New SEO Strategy

Posted by Aki Balogh on Jun 12, 2014 6:40:50 AM

Search engine optimization (SEO) is a tricky game, full of fads and gimmicks: new techniques emerge, get popular, and then get cut down by the search engines. Only a few white hat SEO techniques have proven to consistently increase your search engine rankings. Let's revisit some of the main techniques one-by-one:

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Why Measure Keyword Relevance?

Posted by Aki Balogh on May 7, 2014 9:08:04 PM

Google is steadily moving towards determining page rank based on the topics in your content, and is focusing less and less on the backlinks. That means that content that covers a topic in a holistic, comprehensive manner will be rewarded by the Big G.

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Topics: Uncategorized

4 Steps to Get the Most out of MarketMuse Content Analysis

Posted by Aki Balogh on Mar 24, 2014 5:30:31 PM

MarketMuse's content analysis tool launched only recently but we've already seen use among all kinds of bloggers and marketers, in organizations large and small. We thought this would be a good opportunity to describe some best practices to keep in mind when using MarketMuse to analyze your content. Since everyone loves 4-step processes.. well, here we go!

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