Search engine optimization (SEO) is a tricky game, full of fads and gimmicks: new techniques emerge, get popular, and then get cut down by the search engines. Only a few white hat SEO techniques have proven to consistently increase your search engine rankings. Let's revisit some of the main techniques one-by-one:
The original SEO strategy. Write content that focuses on a small number of keywords, with the intention of improving your organic ranking for those specific keywords. As a nice bonus, when you focus the subject of your writing, it also makes the writing tighter and more readable.
A tried-and-true tactic. Predominantly a paid search (SEM) tactic, it's often easier to rank for longer keywords (i.e. keywords with more words in them), as those are more specific and are more targeted to a specific audience need. In the SEM world, these tend to be cheaper, too.
Quality, long-form content
The more interesting content that you write, the more value that your readers will get out of it, and the more comments/reactions you'll get. In addition to helping you rank for those keywords, you'll get good 'ole fashioned audience interaction. And isn't that the best type of marketing? Also when you write longer content, it'll give you more points with search engines.
Definitely the up-and-comer in the SEO world, but a formidable tactic. For example, when a search engines's spider (like Google's GoogleBot) crawls your page, it analyzes the topics covered in your blog posts and on your webpages. The more comprehensive coverage your site has on specific topics (i.e. the higher your topical relevance), the higher Topical Authority you'll get from Google and the higher you'll rank in organic search.
Here at MarketMuse, we've built a set of tools specifically focused on helping you improve your keyword relevance, increasing your Topical Authority scores. You can use these relevant keywords in many ways, including in your anchor text, for link building, Give it a try and let us know your success stories!