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A Foolproof Guide to Long-Form Content

Posted by admin on Jul 12, 2017 12:59:15 PM

Even for seasoned writers, the task of creating long-form content that ranks and achieves business goals can seem daunting. We created MarketMuse to ease the pain points of content marketers, so we’ve learned a thing or two about how to simplify the process without sacrificing quality.

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Topics: Content Creation

How to Optimize Your Site Ranking with Mobile Content

Posted by admin on Nov 9, 2016 5:00:33 PM

You only need to go to a café or get on the subway to see that mobile use shows no signs of slowing down. A study recently showed that 50 percent of time spent on digital media is done through a mobile device.

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Topics: SEO Content Strategy

How to Bridge the Gap Between Your Data and Content Teams

Posted by admin on Nov 3, 2016 11:37:06 AM

If you have a team of stellar data analysts who can pull insights in their sleep, as well as a group of content writers who live and breathe the written word, you’ve got some killer assets in developing your content marketing strategy. The problem is, technical and creative teams speak different languages, so it’s up to managers to translate.

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Topics: Content Creation

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