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How to Create Great Content That Ranks

Posted by Stephen Jeske on Aug 2, 2018 2:30:27 PM

What does Google like?

One of the most significant challenges content marketers face is that they lack clear, actionable directions to create content that performs well in search. In this post we’ll look at a 4-step process you can incorporate within your content writing workflow to put the odds of search engine ranking in your favor.

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Topics: Content Creation

Four Ways to Streamline Your Content Creation Process

Posted by Rebecca Bakken on Aug 1, 2017 3:48:53 PM

If you work with a team of content writers, you know that the going isn’t always easy. Project timelines shrink, priorities shift, and writers go rogue – sometimes all in the course of a day. Any way to save time and set your content creation process to set-it-and-forget-it mode is a godsend to a content marketer.

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Topics: Content Creation

A Foolproof Guide to Long-Form Content

Posted by admin on Jul 12, 2017 12:59:15 PM

Even for seasoned writers, the task of creating long-form content that ranks and achieves business goals can seem daunting. We created MarketMuse to ease the pain points of content marketers, so we’ve learned a thing or two about how to simplify the process without sacrificing quality.

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Topics: Content Creation

How to Bridge the Gap Between Your Data and Content Teams

Posted by admin on Nov 3, 2016 11:37:06 AM

If you have a team of stellar data analysts who can pull insights in their sleep, as well as a group of content writers who live and breathe the written word, you’ve got some killer assets in developing your content marketing strategy. The problem is, technical and creative teams speak different languages, so it’s up to managers to translate.

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Topics: Content Creation

7 Steps to Writing a High-Quality Blog Post

Posted by Aki Balogh on Nov 2, 2016 2:52:44 AM

In order to compete with and differentiate yourself from other online businesses today, you need to invest in content marketing. You have to go out of your way to develop original, helpful content that can build brand awareness, boost web traffic, and land more customers. But it’s not enough to simply publish mediocre blog posts on your website week after week. You have to take the time to create outstanding, memorable content that your followers, prospects, and customers will love. It’s the only to get any real ROI from your efforts.

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Topics: Content Creation

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