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Content Quality Check Step by Step

Posted by Laurie Mega on Nov 13, 2018 2:00:00 PM

You’ve read our posts on creating and optimizing great content. You’ve developed a content strategy, planned, assigned and edited, and now you’re ready to post.

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Topics: Content Creation

How to Create Great Content for Your Brand

Posted by Laurie Mega on Oct 30, 2018 2:00:00 PM

How do your audience and search engines assess content?

When it comes to content creation, there’s okay content, and then there’s great content. Great content takes research. It takes real planning and thought to produce something both your audience and search engines will find valuable.

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Topics: Content Creation

Buyer Personas vs Jobs to Be Done

Posted by Loren Bornstein on Oct 4, 2018 1:00:00 PM

As content marketers, we often find ourselves caught in a discussion about user personas and Jobs to be Done (JTBD). Many parties vouch for one’s usefulness over the other.

Maybe Carl thinks in-depth buyer personas are the best way to design for an outcome. Stacy feels a more innovative task analysis that goes beyond our current processes turns out best results.

What’s the right answer? Is there a correct answer? Let’s dive into this together and see what a buyer persona is, what is Jobs to be Done, and what both can do for your marketing.

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Topics: Content Creation

How to Prioritize Content Creation to Quickly Build Authority

Posted by Stephen Jeske on Sep 25, 2018 1:00:00 PM

The quicker you can build authority, the better. But how do you prioritize content creation?

When it comes to prioritizing content initiatives, a lot of people go off their gut feeling, brand priorities, or search volume. But some alternatives can help determine the urgency and likelihood of success for any content opportunity.

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Topics: Content Creation

How to Create Great Content That Ranks

Posted by Stephen Jeske on Aug 2, 2018 2:30:27 PM

What does Google like?

One of the most significant challenges content marketers face is that they lack clear, actionable directions to create content that performs well in search. In this post we’ll look at a 4-step process you can incorporate within your content writing workflow to put the odds of search engine ranking in your favor.

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Topics: Content Creation

Four Ways to Streamline Your Content Creation Process

Posted by Rebecca Bakken on Aug 1, 2017 3:48:53 PM

If you work with a team of content writers, you know that the going isn’t always easy. Project timelines shrink, priorities shift, and writers go rogue – sometimes all in the course of a day. Any way to save time and set your content creation process to set-it-and-forget-it mode is a godsend to a content marketer.

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Topics: Content Creation

A Foolproof Guide to Long-Form Content

Posted by Aki Balogh on Jul 12, 2017 12:59:15 PM

Even for seasoned writers, the task of creating long-form content that ranks and achieves business goals can seem daunting. We created MarketMuse to ease the pain points of content marketers, so we’ve learned a thing or two about how to simplify the process without sacrificing quality.

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Topics: Content Creation

How to Bridge the Gap Between Your Data and Content Teams

Posted by Aki Balogh on Nov 3, 2016 11:37:06 AM

If you have a team of stellar data analysts who can pull insights in their sleep, as well as a group of content writers who live and breathe the written word, you’ve got some killer assets in developing your content marketing strategy. The problem is, technical and creative teams speak different languages, so it’s up to managers to translate.

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Topics: Content Creation

7 Steps to Writing a High-Quality Blog Post

Posted by Aki Balogh on Nov 2, 2016 2:52:44 AM

In order to compete with and differentiate yourself from other online businesses today, you need to invest in content marketing. You have to go out of your way to develop original, helpful content that can build brand awareness, boost web traffic, and land more customers. But it’s not enough to simply publish mediocre blog posts on your website week after week. You have to take the time to create outstanding, memorable content that your followers, prospects, and customers will love. It’s the only to get any real ROI from your efforts.

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Topics: Content Creation

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