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Content Optimization and SEO Success

Posted by Stephen Jeske on Oct 25, 2018 2:00:00 PM

Content optimization is good for both SEO and content marketing, whether you're creating a new piece or improving something old. For years Google has been working to eliminate spam from search results and continually encourages the creation of quality content.

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Topics: Content Optimization

The Content Optimization System: Using AI to Improve Every Step of Content Creation

Posted by Laurie Mega on Oct 16, 2018 2:00:00 PM

When you think of a COS (content optimization system), you probably picture yourself revising old posts to boost their performance. But content optimization should be a part of your entire content creation process. That way, you’re getting all you can out of your content.

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Topics: Content Optimization

How to Optimize Existing Content to Get more Traffic

Posted by John Crandall on Oct 2, 2018 2:00:00 PM

Content marketing is overwhelmingly focused on publishing new content. Yet there is so much value to be gained ensuring existing content is optimized and kept updated.

Content optimization entails refreshing old content by expanding its topical comprehensiveness and relevancy such that its information remains current and matches a search engine’s subject-matter matrix.

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Topics: Content Optimization

How to Optimize Content for Semantic SEO

Posted by Stephen Jeske on Sep 18, 2018 2:00:00 PM

Just when you think you’ve got this search engine optimization stuff figured out, someone comes along with yet another new term: semantic SEO.

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Topics: Content Optimization

How to Write SEO Optimized Content and Build Your Authority

Posted by Loren Bornstein on Sep 13, 2018 2:24:00 PM

Learning how to write SEO optimized content is not easy. If it were, every blog post would be number one.

The majority of SEO friendly strategies struggle because they lack an understanding of search engine ranking factors and how Google evaluates content. Often, SEO tweaks are hard to implement by writers as they lack context and relevance. Peppering posts indiscriminately with LSI keywords doesn't help.

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Topics: Content Optimization

Content Optimization Workflows

Posted by Jeff Coyle on Sep 11, 2018 1:00:00 PM

Here are two common content optimization workflows along with three steps that most writers, editors and content marketers miss.

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Topics: Content Optimization

Content Optimization: The MarketMuse Guide

Posted by Stephen Jeske on Sep 6, 2018 2:00:00 PM

This article isn’t your everyday ordinary search engine optimization guide. We’re not going to talk about alt tags, page load speed or any other factors that the average SEO guide discusses. Instead, we’re going to look at how to make your content better, both for your audience and Google so that you can rank better.

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Topics: Content Optimization

How User Intent Impacts SERPs

Posted by John Crandall on Jul 12, 2018 10:27:44 AM

Good content marketers working today are well aware that publishing quality content is an integral part of SEO strategy. However, the need to target SERPs correctly is often ignored, as is the role of user intent in determining SERP rankings.

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Topics: Content Optimization

How Content Clusters and User Intent Affect Content Strategy

Posted by John Crandall on Jun 28, 2018 2:00:00 PM

Among other forms of content marketing, clustering has emerged as the predominant approach in search engine ranking strategy.

But before we dive in, let’s discuss some ‘search’ ideas that are changing content marketing.

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Topics: Content Optimization

What is User Intent?

Posted by John Crandall on Jun 14, 2018 10:00:00 AM

Marketing today is customer-centric.

Top-performing companies are obsessed with providing customers with precisely what they desire. In fact, they have to do so in order to be successful.

However, what does customer-centrism mean from a ‘search’ perspective? Moreover, how does this relate to ‘user intent’?

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Topics: Content Optimization

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