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Content Quality The MarketMuse Guide

Posted by Stephen Jeske on Nov 15, 2018 2:00:00 PM

As marketers find it increasingly difficult to stand out above the noise, and old school SEO hacks no longer work, content quality is coming to the forefront of the conversation. Creating quality content is part of a good content strategy.

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Topics: Content Quality

8 Things You Can Do With Content Scores

Posted by Stephen Jeske on Nov 8, 2018 2:00:00 PM

Content scoring isn’t merely an exercise in semantics. There’s so much you can do with a robust scoring methodology. This post looks at the insights you can gain and the actions you can take once you start analyzing content through the content scoring lens.

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Topics: Content Quality

Thin Content: How to Find and Fix It

Posted by Laurie Mega on Nov 6, 2018 2:00:00 PM

Since the release of the Panda algorithm in 2011, Google has been cracking down on low-quality content. That includes blog posts stuffed with keywords, duplicate content, clusters of low-quality pages, pages with a low word count, and shallow content.

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Topics: Content Quality

What Is Content Score?

Posted by Stephen Jeske on Nov 1, 2018 2:00:00 PM

There's an old adage that you can't improve what you don't measure. But just because you measure something doesn't mean you can improve it.

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Topics: Content Quality

What is Content Depth?

Posted by John Crandall on May 31, 2018 1:10:37 PM

Why Deep Content Ranks… and how to implement a successful workflow for rankings improvement using MarketMuse AI and Machine Learning Technology.

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Topics: Content Quality

Is Bad Content Costing Your Company?

Posted by Rebecca Bakken on Apr 12, 2017 4:33:18 PM

Clicks and increased traffic have dominated the minds of marketers as they race to show ROI for their digital efforts. However, what many content strategists fail to see is that these factors don’t necessarily equate to dollars. Putting up content purely for the sake of drawing in viewers can be detrimental, both to their rankings and to their reputation.

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Topics: Content Quality

What is “High-Quality Content,” and Why is It So Important for Your Business?

Posted by Rebecca Bakken on Mar 30, 2017 12:42:37 PM

Analytical marketers are obsessed with tracking metrics. As an industry, we’ve gotten very good at it. But when it comes to the more subjective elements of a content marketing strategy, like creating “high-quality content,” the to-do’s become a little more foggy. Yet the fact remains that bad content can cost your company.

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Topics: Content Quality

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