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What is Content Depth?

Posted by John Crandall on May 31, 2018 1:10:37 PM

Why Deep Content Ranks… and how to implement a successful workflow for rankings improvement using MarketMuse AI and Machine Learning Technology.

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Topics: Content Quality

Is Bad Content Costing Your Company?

Posted by Rebecca Bakken on Apr 12, 2017 4:33:18 PM

Clicks and increased traffic have dominated the minds of marketers as they race to show ROI for their digital efforts. However, what many content strategists fail to see is that these factors don’t necessarily equate to dollars. Putting up content purely for the sake of drawing in viewers can be detrimental, both to their rankings and to their reputation.

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Topics: Content Quality

What is “High-Quality Content,” and Why is It So Important for Your Business?

Posted by Rebecca Bakken on Mar 30, 2017 12:42:37 PM

Analytical marketers are obsessed with tracking metrics. As an industry, we’ve gotten very good at it. But when it comes to the more subjective elements of a content marketing strategy, like creating “high-quality content,” the to-do’s become a little more foggy. Yet the fact remains that bad content can cost your company.

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Topics: Content Quality

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