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How to Work Topic Clusters Into Your Content Strategy

Posted by Jeff Coyle on Oct 18, 2018 1:00:00 PM

You’ve bought into the notion that topic clusters are the way to improve site authority and organic visibility. Great idea, but now what?

How do you work topic clusters into your content strategy?

Read on to discover how to get from where you are to where you really want to be, in the most strategic manner.

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Topics: Information Architecture

How to Build a Comprehensive Topic Cluster

Posted by Stephen Jeske on Oct 11, 2018 1:00:00 PM

Building a comprehensive topic cluster requires more than simply linking a few pieces of content together as an SEO hack. A solid content strategy lays the groundwork to make certain your content covers all possible angles of a given topic.

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Topics: Information Architecture

What are Topic Clusters?

Posted by Stephen Jeske on Oct 2, 2018 1:00:00 PM

Your rankings are suffering, and you’re not getting the traffic to which you’ve been accustomed. You’ve optimized your pages using every trick in the book. You’ve gone after less competitive keywords, and still, nothing works.

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Topics: Information Architecture

What is Topic Optimization?

Posted by Aki Balogh on Sep 27, 2018 1:00:00 PM

Topic optimization is the practice of optimizing your web content around specific topics and concepts relevant to your business. You can optimize topics on a single page of content (built to describe a "focus topic") or in a collection of material.

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Topics: Information Architecture

Topic Research vs Keywords for Content Strategists

Posted by Aki Balogh on Jul 27, 2018 11:00:00 AM

Topic research is different from keyword research. Traditional keyword research focuses on demand (volume) and difficulty (competition).

No doubt, this method is popular. However, you’re making a HUGE mistake by taking the conventional route.

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Topics: Information Architecture

Jeff Coyle Talks Topical Authority with Enterprise Marketer

Posted by Rebecca Bakken on Oct 3, 2017 4:19:18 PM

MarketMuse Co-Founder and Chief Revenue Officer Jeff Coyle recently sat down with Pamela Muldoon at Enterprise Marketer for a podcast where he talks about how marketers can gain topical authority, and common mistakes that can sabotage efforts at high-ranking content.

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Topics: Information Architecture

Topical Authority is the New Keyword Research

Posted by Aki Balogh on Sep 7, 2017 11:00:00 AM

When we talk about “authority” in SEO terms, most marketers’ thoughts go straight to link building. Links have historically been the No. 1 factor in building domain authority. While that’s still the case to a degree, there’s a more effective and organic way of building your site’s authority. It's a method that doesn’t require link building or turning to the dark side with black-hat techniques.

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Topics: Information Architecture

How To Develop a Topic-Centered Keyword Strategy

Posted by Rebecca Bakken on Apr 24, 2017 4:53:37 PM

When Google’s Hummingbird rolled out, some SEOs wondered whether it signaled the end of keywords as we know them, because the algorithm knocked keyword strategy out of the limelight. The new star of the show? Topic relevancy.

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Topics: Information Architecture

Panda-Proof Your Site by Focusing on Topical Authority

Posted by Aki Balogh on Nov 1, 2016 2:48:11 AM

 

As marketers know all too well, Google has been focused on cutting down web spam and rewarding high-quality content. As mentioned previously, Google rolled out the Hummingbird search engine update in 2013, putting an emphasis on Relevant Terms as the #2 factor determining Google PageRank. Another animal in Google's fearsome arsenal is the Panda; this post will focus on the Panda 4.0 update in late 2014.

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Topics: Information Architecture

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