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Content Strategy Guides & Case Studies

Whether you’re starting out or you’ve been in the field for a while, content strategists of all types will find these MarketMuse guides to be useful. They cover a wide range of topics to help you create a more effective content strategy.

A Content Marketer’s Guide to Natural Language Generation

How to use NLG to scale your content production efforts

Scaling content production can feel like a tall task. How do you increase cadence without growing your team or budget? Are you taking away from your team’s creative potential by weighing them down with redundant content creation tasks?

Artificial intelligence is changing the way we plan and create content. With natural language generation (NLG), teams can increase speed, agility and productivity without breaking the bank.

We cover all this and more in the Content Marketer’s Guide to Natural Language Generation. 

Guide to Content Quality

How to create expert-level content that’s the best on the web.

More and more content marketers realize the key to standing out above the noise is through high-quality content. In today’s crowded environment, great content is no longer an option. It’s a necessity!

But how do you measure content quality objectively?

This MarketMuse content strategy guide will teach you the true definition of content quality and how to measure it with content scoring. Plus, you’ll learn about thin content (it’s not just about word count) and how to find and optimize it quickly.

Getting Started With Content Clusters

The “secret” to ranking for competitive terms.

Competition for organic traffic is fierce and often one piece of content isn’t enough to rank for sought-after search terms. The key to success in this situation is creating and linking together multiple pieces of content on a given subject.

This guide explores five ways to incorporate related content and the impact this strategy has on your marketing channels, such as search engine optimization (SEO), social media, email marketing, and website engagement.

Guide to Content Gap Analysis

Here’s a faster and better way to do content gap analysis.

Running a gap analysis can uncover a wealth of information, revealing weaknesses in your content and that of the competition. Every piece of content should be analyzed in this manner.

The problem is that most people don’t conduct content gap analysis properly. Even if they do, they frequently lack the necessary resources to scale this up.

Learn what you may be missing when conducting content gap analysis, why automation will make your life easier, and how to save significant time on your next gap analysis.

Building a Better Content Brief with Tech

A process that’s guaranteed to produce expert-level content every time.

Every content marketer faces this challenge. How do you consistently and efficiently craft high-quality content?

Enter the content brief. It’s like a blue print any writer can use to guide them to quickly creating content of the highest calibre.

This guide explores what content briefs should include and how to amplify your briefs to ensure that each time you give an assignment, the result is predictable, high-quality, and optimized for search engines. Included are tips on how to effectively communicate with both staff and freelance writers.

Guide to Content Optimization

How to optimize for both search engines and your audience.

Can you create content that’s best suited for search engines and humans? Absolutely!

Content optimization is more than just mentioning your keyword in the first paragraph, wrapping subheadings in H2 tags, or any of those other SEO hacks. It’s about making sure your content is as comprehensive as it can be.

This guide explores what content optimization is in the world of semantic search and how you can satisfy both search engines and your audience. Here you’ll discover how to improve your content in predictable ways that make a substantial difference.


Kasasa brought MarketMuse onboard to centralize their content strategy, speed up processes and validate their content planning. MarketMuse’s planning services helped support the org’s rapid growth, cutting time needs significantly. While Content Briefs simplified processes and helped make their content even more authoritative.


The team at TentCraft brought on MarketMuse to help them do more, faster – while helping ensure the ROI is there without requiring layers and layers of experimentation.

They rely most on the Research and Competitor applications within MarketMuse. Being able to conduct a competitor gap analysis, look at intent, and identify their site’s personalized difficulty on any given topic enables better (and faster) decision-making to create content that performs well the first time.

Stick Shift Drive Academy

Due to the niche, local nature of the business, Stick Shift Driving Academy knew that organic search would be the key driver for producing revenue and targeting key customers. They also knew that high-quality content would be the only way to reach their intended audience.

SSDA partnered with MarketMuse to create otherworldly results. From dramatically increasing their publication cadence, organic traffic, and inbound requests, they now enjoy trackable, repeatable success.


It’s easy to get bogged down in the manual back and forth between content strategy tools, and ManyChat was not immune. Their team would spend hours in the painstaking research, writing, and optimization content process, not to mention the content briefing

With MarketMuse, ManyChat was able to create steady organic entrance growth, shoot up in keyword rankings, save time, and so much more.

Before the SEO and content team at ramped up its content efforts, most of the company’s customer acquisition efforts came via paid traffic. While this was effective, they wanted to have a more consistent way to bring qualified traffic to the site without relying on paid search.

By hiring strong writers, building a process to make them self-sufficient, and using MarketMuse’s AI to handle as much of the heavy lifting as possible, they succeeded in hitting the goal of publishing 100 pieces of content per month.


Codeless is a high-end remote content agency with a network of 55 writers that creates more than 300 pieces of content per month for clients across diverse industries. Recently, one of Codeless’s clients – – wanted to ramp up to publish 500 high-quality articles in just five months.

As a remote agency, Codeless has to be relentlessly process-driven to maintain high editorial and SEO standards for content production at this scale.


No stranger to large-scale content production, IEEE has been in the content creation game for nearly 60 years — since the organization’s inception in 1963. A strategy that once centered around volumes on a shelf, tangible items that came at a premium, had already come a long way with the onset of the internet age and the democratization of content.

The content team wanted to set up an AI-centered machine that would reduce manual processes, speed up content brief creation and content approvals, and improve search rankings.

How Yello Doubled Their Organic Blog Traffic in Six Months

Declining page-one search visibility and a corresponding drop in organic traffic left Yello struggling for brand recognition critical to attracting new customers. To ensure their messaging reached its intended audience, the Yello team invested in a new SEO strategy to create high-performing searchable content.

With the help of MarketMuse, they developed topic clusters to improve search authority, establish brand pillars and drive top-of-funnel growth.

Read more.

How Lewis Doubled Their Keyword Rankings in 9 Months

How MarketMuse helped this global marketing agency regain rankings lost after the website migration.

After a website migration that left the organization with reduced rankings and inbound leads, LEWIS knew it had to rethink their SEO strategy. With the help of MarketMuse, they carefully mapped their keywords and optimized both existing pages and new content. 

As a result, they were able to increase their top three rankings by 30%, achieve a 68% increase in positions four through ten, and grow their overall page on rankings by 55%.

Read more.

ISSA + MarketMuse Case Study

How ISSA turned a quiet blog into a revenue generator.

The International Sports Sciences Association (ISSA) was confronted with a content challenge many organizations experience. Although they had subject matter experts creating content, it wasn’t fully researched from a user or search perspective.

As a result, search traffic was marginal at best. But by flipping their process around, they turned a “little blog that could” into a powerhouse revenue generator and ISSA is now recognized as an authority by search engines.

This case study explores the transformation of a lowly blog into the prince of profit and how they built a high-quality and well-converting audience.

Read more.

How Tomorrow Sleep’s Traffic Rose Nearly 10,000% within One Year

A true David vs Goliath story.

This a tale about a new website went from 4K to 400k per month in organic traffic in less than one year. Using MarketMuse has help them outmaneuver long-standing rivals not just to drive traffic, but to drive targeted high-quality traffic.

Outranking established competitors is never easy. But with their engaging content, Tomorrow Sleep outranks their largest competitors for primary topics in the SERP. Plus, they hold multiple positions for many important search terms.

Read more.

How MarketMuse Helped Cortex 3x Organic Traffic and Improved Lead Quality

Manual content strategies are just too cumbersome.

Within six months of adopting MarketMuse Suite, Cortex tripled their blog cadence and domain traffic, while dramatically improving lead quality.

Prior to this, they relied on a manual process and spent far too much time on monotonous keyword research and manually building content briefs. Inefficiency ruled the day, but not anymore! Moving away from manual drudgery has enabled the company to scale content creation to triple its former rate and enjoy the benefits of increased high-quality leads.

They are no longer at a loss for content ideas and their editorial calendar is always full.

Read more.