Level-up your content strategy game with our monthly webinars. We partner with some of the greatest minds in content strategy to improve your content marketing efforts.
Sales and Marketing Alignment | Jan. 31, 2020
Connect the dots between sales and marketing.
Sales and marketing, in practice, can seem like they’re at odds, with different goals and priorities. In the past, the differences were manageable because these two groups didn’t overlap very much. As boundaries between different functions evolve and merge through technology integration, marketing’s role can be expanded to:
- Identify digital marketing elements that can be part of the sales discussion
- Brainstorm specific marketing programs that can aid sales negotiations
- Integrate sales and marketing tools through account-based marketing
Pam Didner, B2B marketing consultant, author of Effective Sales Enablement, would like to share with you what you can do to support your sales team better as a marketer.
Missed one of our monthly live webinars? No problem! Here’s a list of on-demand video recordings of past webinars from industry experts. Everything you need to help with your content marketing strategy.
Crafting Content for The Customer Journey
Creating a content strategy that goes beyond top-of-funnel content.
Smart marketers realize that getting visitors to a site is only half the battle. Arguably more important is what you do when they arrive. Stop taking a piece-meal approach with generic top-of-the-funnel content. Instead, use a strategy that maps content to where visitors are in their journey, offering personalized experiences that takes their situation into account.
Watch this on-demand webinar with Austin Distel, CMO at Proof, as he discusses how to create personalized content experiences across the customer lifecycle.
Research, Data & Content: How to Build & Expand Your Brand
Your data is only as good as what you do with it.
Need to ignite a new audience? Or launch a new brand? Doing proper research and obtaining the right data are crucial starting points.
Marketing ROI is a result of a multitude of factors that need to be layered into your content strategy. Synthesizing data is certainly at the top of this list, but it all comes down to what you do with it. Simply put, good data is actionable data.
Join us on October 30th to hear how Allen Martinez, Chief Creative Brand Strategist of Noble Digital, analyzes and assesses data to extract human insights and identify untapped audiences.
Using a real-world example, we’ll walk through the process of how to develop a new brand, new product launch, or new campaign. Plus, get tips for driving continuous results by testing and refining across the campaign lifecycle.
How Natural Language Processing Helps You Create Better Content
Detailed content analysis is no longer humanly possible.
Effective content strategy needs more than just keyword research and rank tracking. A single page can rank for hundreds of different search terms making detailed analysis humanly impossible. It’s not realistic to manually analyze your content and the competition for topical gaps and coverage opportunities. And if you do, by the time it’s complete, it will be outdated.
Natural language processing (NLP) is a form of AI that analyzes and interprets massive amounts of human language.
Watch this free webinar featuring Seth Earley, CEO of Earley Information Science, to get a crash course on how natural language processing changes the way you plan and create content.
Customizing Your Content Workflow for Maximum Efficiency
Great execution brings maximum engagement.
A great plan poorly implemented is worse than a poor plan executed well. Delays and push-back are unavoidable and now amount of planning will avoid the inevitable. However, there are ways to minimize the impact by reducing friction and increasing operating efficiency.
Watch this webinar recording with Rob Mills, Head of Content for GatherContent, and discover how to remove the common pitfalls in producing content. Improve your entire team’s efficiency, no matter the size of your group or the complexity of activity.
How to Predict Content Performance and Shareability
Forget publish and pray. Regardless of how much you publish, that attitude won’t help you achieve your content goals. Instead, you should use data to inform the material, the right imagery to reinforce the message, and the correct promotional strategy to get your content seen. But how do you predict the result?
This webinar presentation with Brennan White, co-founder of Cortex, reveals how AI is changing the way content gets published. Discover how technology helps craft better content and predicts your audience’s reaction.
Best Practices for Conducting a Content Audit
Ditch the spreadsheets and manual chores.
Content marketers frequently publish content for the wrong audience that lacks sufficient SEO benefits. Even worse is that these people don’t even realize it’s happening.
In this webinar recording, Rob Mills of GatherContent and Jeff Coyle of MarketMuse walk through a simple process for conducting a content inventory and content audit. This approach enables you to identify the right content to create and the most important content to update. Set yourself up to show immediate ROI and get the most out of your content.
How Experts Interpret and React to Google Algorithm Updates and SERP Feature Changes
Don’t fret every time there’s a Google update.
Many marketing, content and SEO teams get overly stressed any time Google announces an update to their search engine algorithms. Whether it affects a specific market or the broader community, these updates aren’t to be taken lightly. That’s why getting content right is so important. But how do you quickly understand what the changes mean for your site in particular?
Join two experts, Andy Crestodina (Co-founder and Chief Marketing Officer of Orbit Media Solutions) and Jeff Coyle (Co-founder and Chief Product Officer) in a discussion on interpreting changes to search engine algorithms.
Building and Managing a Team of Freelance Writers
Why you should outsource content creation.
Choosing whether to create a team of in-house writers or hire freelance is not an easy decision to make. Flaws in hiring, training, and content creation become readily apparent. Those defects can make it difficult to achieve your performance goals.
How do you control your brand voice? How do you ensure writers provide added value without adding extra work? How do you find writer knowledgeable about your topic area?
In this free webinar you will discover the benefits of outsourcing content creation. Watch and learn how to structure and hire a high-performing team of freelance writers.
How to Build Serious Google Authority
Content is too precious to waste.
Content marketers frequently publish the wrong content for the wrong audience, without any SEO benefit. Even worse – many of them don’t even realize this is happening.
In this webinar presentation Stephan Spencer, a long time SEO author, blogger and speaker, offers five practical techniques on building serious Google authority.
B2B Marketing & Sales: From Content to Conversation
Good content encourages sales conversations.
In complex world of B2B sales, content can educate and engage an audience on a topic they care about and eventually lead to a sales conversation. Content that doesn’t create a meaningful dialogue misses the mark.
In this webinar, Bob Apollo, founder of Inflexion-Point Strategy Partners, discusses the impact of content on the sales process. He examines how content is only as good as the sales conversation it stimulates.
How to Bring Agile Marketing to Your Content Strategy
The majority of traditional marketers plan to go Agile within 12 months.
According to the 1st Annual State of Agile Marketing survey, 61% of traditional marketers plan to go Agile over the next year. But what does it mean to be Agile?
This term, borrowed from software development methodology, isn’t just for code jockeys. There are numerous benefits for marketers too. Content teams everywhere want to be able to pivot quickly, gain better project visibility, and produce work of higher quality.
Collaborative, data-driven, and experimental teams that are focused on learning and delivering value are off to a good start. But there’s so much more to accomplish with Agile content marketing.
In this presentation, Andrea Fryrear, President of AgileSherpas, show how to introduce this methodology to your team. Andrea share how Agile helped her team publish 300 pieces of content in a single year.
Technology and Data that Fuels High-Quality Content
Content strategy technology Q&A.
It takes thoughtful research and analysis to create engaging and impactful content. But synthesizing deep insights from social media, keyword research, and competitive analysis is difficult. Turning that into a clear plan is even more challenging.
Join the conversation with Nate Broughton from Growth Partner to discover the data he uses to fuel content briefs and plans at scale.
How an Agency Can Help You Scale Your Content Production
Scale content creation and accelerate ROI.
You’ve nailed your company’s tone and voice, identified your target audience, clarified your differentiation and created a content plan that is comprehensive. Now you find out it will take more resources than available to execute that plan within the desired timeframe .
Join our webinar with Gregg Anderson, Co-Founder and CEO of 41 Orange, in a discussion about various ways agencies can help the content production process.
Managing Your End-To-End Content Strategy
Search + Brand Voice = Incredibly Powerful Content.
Why is it that workflow complexity increases as an organization scales its content creation? More writers means added voices contributing to content and additional research to understand how to rank.
Unfortunately in this situation prioritization is often uninformed. Consequently the time required to produce a piece of content that is on brand and optimized for search is too much.
Acrolinx and MarketMuse recently joined forces to help organizations create high-quality content that follows brand guidelines and performs in organic search – every time.
Using Keyword Resources to Identify and Prioritize Content Opportunities
Sometimes it’s about what not to write.
So many people get easily distracted by keyword research. A lot of time is wasted writing content that won’t rank due to the amount of competition and its authority.
To play at that level you need authority. To get it, you have to craft comprehensive content that covers your topic as a whole.
In this webinar, Ewen Finser, Founder of Venture 4th Media and Partner at Owl Mountain Capital, discusses how to identify and prioritize content opportunities so you can get found.
How to Create In-Depth Content for Better Ranking and Happier Customers
Writing for search engines and people too.
Content strategy is part art and part science. Crafting great content isn’t solely about getting rankings. It’s also about serving your customers. Answer their questions in a comprehensive and thoughtful way to build readership trust and gain topical authority.
View this webinar featuring Jeff Baker, Director of Marketing at Brafton, to learn the content strategy changes they made to propel them to page one (hint: it had nothing to do with back linking, keyword stuffing, or rewriting metadata).
How User Intent Changes the SEO & Content Game
Prioritize user intent to grow traffic.
SEO tricks like keyword optimization will only get you so far. Even high-quality content isn’t enough these days. To do well in search, you need relevant content that address the intention of the searcher.
Discover how Kevin Indig, SEO Lead at Atlassian applies a user-centric approach to your content strategy. Prioritizing user intent will grow traffic, increase your website’s relevance to related search terms, enhance user experience and improve the buying journey.
The Modern Content Marketer’s Tech Stack
What content marketing tools should you invest in?
Marketing technology options continue to increase every year at a healthy rate. When Scott Brinker first created his supergraphic in 2011 there were 150 logos. Now there are over 7,000! Even breaking it down into top 10 lists of various segments still leaves you feeling overwhelmed.
Watch this webinar for an insider’s look into a day-in-the-life of an agency and SaaS content marketing tech stack.
What I learned from Overseeing Large Semantic SEO Data Studies for Neil Patel and Brian Dean
Search engines are about semantic relationships.
What factors contribute most to ranking position? You can’t influence all of them, but there are some that will help you move the needle. We have the data to prove it.
In this webinar, Eric van Buskirk talks about two studies (an analysis of 9.93 million words and an analysis of 1 million Google search results) he conducted around what affects search ranking. In this tell-all, he discusses his research, discoveries, and how you can leverage it in your own content strategy.