What Makes MarketMuse Different
MarketMuse’s integrated platform helps content strategists and their teams make better decisions faster. Our platform helps identify what content to create, how much to produce, the strengths and weaknesses of your site, and more. We read all of your content, extract those entities, and determine how well you are doing, where you rank, and where you have a competitive advantage.
Effective Techniques for Integrating SEO into Your Content Strategy
Content Strategy SEO is a game plan that merges top-notch content with search engine smarts to boost your keyword ranking in those all-important search results. It’s about creating stuff that your audience loves,…
Creating a Content Strategy? Avoid These 10 Common Content Marketing Mistakes
Avoid common content marketing mistakes and create a successful strategy. Learn how to define objectives, understand your audience, maintain a consistent brand voice, and more.
Mastering Brand Content Strategy Development
CMOs doubling down on digital marketing. Here’s what content strategists need to know in order to create a brand content strategy that attracts the right audiences.
What Is a Content Brief?
A content brief can help you scale blog post production without sacrificing quality – but only if you remember to layer on an SEO brief as well.
Enhancing Your Content Strategy with SEO Best Practices
Unlock the power of SEO and elevate your digital content marketing strategy. Discover how to create content that not only resonates with your audience but also climbs the ranks of search engine results pages.
Breaking News: MarketMuse Enters a Definitive Agreement to be Acquired by Siteimprove!
Get ready to shed managing technical details and get primed to focus on the big picture.
MarketMuse Academy
Take your content game to the next level. Our comprehensive course guides you through all aspects of the MarketMuse platform, from mastering topic research to leveraging content inventory, analyzing personalized metrics, and creating killer content briefs.
Competitive Content Analysis
How to Get Started on Your Content Gap Analysis
Where to start with your content analysis. We break it down and give you four tools that help make the process targeted and actionable.
Content Gap Analysis Examples
Several examples of content gap analysis show how you can use this process to differentiate your content.
How to Conduct Competitive Content Analysis Using MarketMuse
Get the advantage in your content strategy with MarketMuse’s competitive analysis. Get insight into your competitors’s content clusters.
The Ultimate Guide to Content Strategy
Here’s a process that’s guaranteed to produce expert-level content every time.
Content Clusters
What are Topic Clusters?
A topic cluster is multiple pieces of content grouped by a shared topic and related subtopics. That enables visitors to satisfy their search query while visiting your site.
How to Build a Comprehensive Topic Cluster
Building a comprehensive topic cluster requires more than simply linking a few pieces of content together as an SEO hack. A solid content strategy lays the groundwork to make certain your content covers all possible…
Building Topic Clusters With MarketMuse
Here’s a simple three-step process for researching and building topic clusters using MarketMuse.
Content Strategy & Planning
What is Content Strategy? (With Examples)
An easy way to understand what content strategy is, along with some real examples.
Content Strategy Basics: Getting Started
Discover the basics of good content strategy including ROI determination, buyer personas, user intent, topic research and content clusters.
Content Strategy Example: Combining Competitive Analysis, User Intent, and Topics
It takes a long time for content strategy to start paying dividends. You have to do your brand research as well as your audience and user intent modelling. After that, you need to…
Level Up Your Content Strategy
A complete guide to creating a plan with impact!
Keyword Research
The Biggest Mistake SEOs Make With Keyword Research and Search Volume
The use of search volume as one’s north star for all keyword research is the biggest mistake from an ideation and a prioritization metric.
The Difference Between Keywords and Topics
Bewildered with the difference between topics and keywords. This post will clear up the confusion.
Topic Research Using MarketMuse
Discover how to conduct data-driven topic research with MarketMuse.
Content Briefs
What Is a Content Brief?
A content brief can help you scale blog post production without sacrificing quality – but only if you remember to layer on an SEO brief as well.
16 Content Brief Templates
Why reinvent the wheel? Grab this swipe file of 16 content brief templates and save yourself some time.
What Is a MarketMuse Content Brief?
A content outline helps to ensure that a content strategy gets executed according to plan. It’s impossible to scale content production and maintain quality without this type of document. Giving writers a keyword…
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Content Optimization
Content Optimization: Should I Update an Existing Page, Create New Content or Both?
This three-step content optimization process helps determine whether to update an existing page, create new content, or both. Often, one page isn’t enough. Here’s how to determine if that’s the case.
Should I Optimize This Page for That Topic?
A good rule of thumb is to optimize the page that most closely aligns with the topic. Here’s the step-by-step process.
How to Optimize Content Using MarketMuse AI
Leverage MarketMuse AI to create high-quality, search engine optimized content while keeping human input at the center of the creative process.