Applying Growth Investing Methodology to Content Strategy
By creating content around topics that are already performing well, you ride on the coattails of your current success. Here’s…
Content Optimization: Should I Update an Existing Page, Create New Content or Both?
This three-step content optimization process helps determine whether to update an existing page, create new content, or both. Often, one page isn’t enough. Here’s how to determine if that’s the case.
Stephen Jeske
Content Inventory Insight With New User View
How to quickly uncover powerful pages that are potential candidates for either updating or creating new content, based on the…
How to Start a Successful Blog in 2022
How to use MarketMuse in the content creation process and establish a successful blog in 2022.
Suggested Reading
25 Common SEO Myths
SEO myths have been around for probably as long as search engines have existed. Often they are the result of a misunderstanding about Google, something insignificant that’s blown way out of proportion, or…
Content Optimization: Understanding Mentions, Topic Depth, and Topic Breadth
Use these metrics as guides to creating rich content that both your audience and search engines will adore.
SEO Content Strategy How to Bring Humans and Search Bots Together
Don’t make the mistake of creating a content strategy disconnected from your audience. Here’s how to create one that’s primed for success.
Content Inventory Optimization and The Importance of Topical Authority
Understanding the role of topic authority can help you make better decision when prioritizing content updates.
An Epic New Approach to Predicting Content Success
One thing for sure you need to start with a strategy that you’re confident in, and the best way to do that is to base it on real-time data.