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Content Optimization | Jan 17 2019

How to Optimize for User Intent

Smart marketers are paying increasingly greater attention to user intent optimization. Here's a look at why and how they're doing it.

Case Studies | Jan 15 2019

Marketing AI Use Cases: Why Content Optimization Ranks so High

When content marketers think about artificial intelligence, most think of content optimization. There's a good reason for that. Here's why that is...

Content Creation | Jan 10 2019

How User Intent Is Reshaping the Marketing Funnel

The marketing funnel is no longer a simple linear journey. The path has become more complex as user intent has taken on...

SEO Content Strategy | Jan 08 2019

183 Content Strategy Resources to Help You Up Your Content Game

We’ve rounded up 183 of our favorites to help you begin your journey as a content strategist, up your content game, or...

SEO Content Strategy | Jan 03 2019

Content Strategy Example: Combining Competitive Analysis, User Intent, and Topics

Discover how combining a competitive analysis (also called competitive cohort modeling) with a deep understanding of user intent helps create quality content...

Content Brief | Dec 20 2018

5 Elements of a Highly Successful Content Brief

Great content starts with an expert outline that instructs the writer what's required to produce quality output that will satisfy both humans...

Loren Bornstein

Content Brief | Dec 18 2018

SEO Friendly Content Guidelines for Your Team

Consistently producing quality content requires establishing guidelines to ensure high quality each and every time. These SEO-friendly content guidelines will help.

Content Brief | Dec 13 2018

How to Create a Detailed Content Brief

Consistently producing expert-level content requires providing writers with clear and concise directions. Content briefs are like blueprints that ensure great ideas are...

Information Architecture | Dec 11 2018

Content Gap Analysis: The MarketMuse Guide

Content gaps are a fact of life. Many content strategists rank gap analysis there with the content audit. Until recently, the process...

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