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Marketers, be thankful your job is more complicated than playing a game of Go.

As marketers find it increasingly difficult to stand out above the noise, and old school SEO hacks no longer work, content quality is coming to the forefront of the conversation. Creating quality content is part of a good content strategy.

You’ve read our posts on creating and optimizing great content. You’ve developed a content strategy, planned, assigned and edited, and now you’re ready to post.

Content scoring isn’t merely an exercise in semantics. There’s so much you can do with a robust scoring methodology. This post looks at the insights you can gain and the actions you can take once you start analyzing content through the content scoring lens.

Since the release of the Panda algorithm in 2011, Google has been cracking down on low-quality content. That includes blog posts stuffed with keywords, duplicate content, clusters of low-quality pages, pages with a low word count, and shallow content.

A 10-judge panel convened again this year to identify the top 100 leading companies in the digital content industry for EContent 100. Again this year, artificial intelligence played an important role and once more MarketMuse is included in this list.

There's an old adage that you can't improve what you don't measure. But just because you measure something doesn't mean you can improve it.

Introducing MarketMuse Suite 2.0

How do your audience and search engines assess content?

When it comes to content creation, there’s okay content, and then there’s great content. Great content takes research. It takes real planning and thought to produce something both your audience and search engines will find valuable.

Content optimization is good for both SEO and content marketing, whether you're creating a new piece or improving something old. For years Google has been working to eliminate spam from search results and continually encourages the creation of quality content.