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Why MarketMuse Suite Trumps Content Analyzer

Posted by Stephen Jeske on Sep 20, 2018 2:00:00 PM

Comparing MarketMuse Suite to Content Analyzer is like watching Andy Kauffman vs. Jerry “The King” Lawler. Back in the early 1980’s this famous comedian took on a wrestling icon in a televised match. Not surprisingly, it was a very sad spectacle.

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Topics: Product

How to Optimize Content for Semantic SEO

Posted by Stephen Jeske on Sep 18, 2018 2:00:00 PM

Just when you think you’ve got this search engine optimization stuff figured out, someone comes along with yet another new term: semantic SEO.

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How to Write SEO Optimized Content and Build Your Authority

Posted by Loren Bornstein on Sep 13, 2018 2:24:00 PM

 

Learning how to write SEO optimized content is not easy. If it were, every blog post would be number one.

The majority of SEO friendly strategies struggle because they lack an understanding of search engine ranking factors and how Google evaluates content. Often, SEO tweaks are hard to implement by writers as they lack context and relevance. Peppering posts indiscriminately with LSI keywords doesn't help.

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Topics: Content Optimization

Content Optimization Workflows

Posted by Jeff Coyle on Sep 11, 2018 1:00:00 PM

Here are two common content optimization workflows along with three steps that most writers, editors and content marketers miss.

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Topics: Content Optimization

Content Optimization: The MarketMuse Guide

Posted by Stephen Jeske on Sep 6, 2018 2:00:00 PM

This article isn’t your everyday ordinary search engine optimization guide. We’re not going to talk about alt tags, page load speed or any other factors that the average SEO guide discusses. Instead, we’re going to look at how to make your content better, both for your audience and Google so that you can rank better.

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Topics: Content Optimization

Content Marketing World 2018: Navigating the App

Posted by Stephen Jeske on Sep 4, 2018 1:30:00 PM

 

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Topics: News

Content Marketing World 2018: Create Your Martech Stack From Scratch

Posted by Stephen Jeske on Aug 30, 2018 1:00:00 PM

There’s a lot to see and a lot to do at Content Marketing World 2018. If you’re looking to create your martech stack from scratch, this is the perfect opportunity to visit these providers in person.

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Topics: News

AI in Content Marketing World 2018

Posted by Stephen Jeske on Aug 23, 2018 2:00:00 PM

With well over 200 activities scheduled for Content Marketing World 2018, there is no shortage of things in which to participate. For those interested in artificial intelligence and content marketing, here are some workshop/breakout sessions worth attending .

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Topics: News

Keyword Research Tool Comparison 2018 (Commentary)

Posted by Jeff Coyle on Aug 16, 2018 2:32:02 PM

Here are the nine most important takeaways from Jeff Baker’s MOZ content and the 10th one you definitely missed.

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Topics: SEO Content Strategy

How AI is Changing SEO and Content Strategy

Posted by Rebecca Bakken on Aug 9, 2018 11:00:00 AM

Online content today is chaos. Shocking and provoking headlines abound in the news, and some content marketers are still living in the wild west. They produce content with abandon despite a lack of data-driven insights.

While we won’t venture to guess what will happen next in the world, we can find comfort in knowing what’s in the pipeline in terms of technology.

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Topics: SEO Content Strategy

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