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Search engines like Google have a vested interest in concealing exactly how they rank content, but there’s only so much you can hide in the information age. It’s known that search algorithms use topic models to sort and prioritize the 130 trillion pages on the web, and while we may never eliminate the unknowns of SEO, we can use what we do know to an advantage.

Aki Balogh, MarketMuse Co-Founder and CEO, has been nominated for The 2018 ILC Immigrant Entrepreneur Award in High-Tech for his extraordinary contribution to his field and the American innovation economy. Nominees in this category are on the cutting edge of advanced technologies including machine learning and artificial intelligence.

When the American Marketing Association asked 500 marketers to weigh in for its 2016 Marketing Pain Points Survey, one of the main findings was that content marketing is a leading cause of grief among those tasked with building a digital presence.

Each year, a panel of 11 judges - including founders, editors, strategists, and writers - identifies the top 100 leading companies in the digital content industry for EContent 100. This year, a growing recognition that artificial intelligence is the future of content added some new players to the list - including MarketMuse.

Google is constantly monitoring user behavior to learn more about the queries people search and how to deliver content that will answer their questions. Specifically, the search engine is looking at searcher task accomplishment, or whether a page appears to answer certain queries based on bounce rates.

Imagine creating a content library that answers all your customers’ questions and contains posts that are so useful and relevant that you see a flood of organic traffic to your website. You’re delighting visitors left and right, and preparing your sales team for the influx of new business.

Search engine optimization isn’t as easy as it used to be, but technology has evolved to meet the demands of marketers who need a scalable content strategy that reliably produces high-ranking posts. 

Content marketers are often so focused on their next piece that they leave behind pages of outdated, under-optimized content while they work on an upcoming hero post that will (fingers crossed!) get them to page one. 

MarketMuse Co-Founder and Chief Revenue Officer Jeff Coyle recently sat down with Pamela Muldoon at Enterprise Marketer for a podcast where he talks about how marketers can gain topical authority, and common mistakes that can sabotage efforts at high-ranking content.