Content Optimization | Jan 17 2019

How to Optimize for User Intent

Smart marketers are paying increasingly greater attention to user intent optimization. Here's a look at why and how they're doing it.
Laurie Mega
Laurie Mega
Case Studies | Jan 15 2019

Marketing AI Use Cases: Why Content Optimization Ranks so High

When content marketers think about artificial intelligence, most think of content optimization. There's a good reason for that. Here's why that is...
Stephen Jeske
Stephen Jeske
Content Creation | Jan 10 2019

How User Intent Is Reshaping the Marketing Funnel

The marketing funnel is no longer a simple linear journey. The path has become more complex as user intent has taken on...
Laurie Mega
Laurie Mega
SEO Content Strategy | Jan 08 2019

183 Content Strategy Resources to Help You Up Your Content Game

We’ve rounded up 183 of our favorites to help you begin your journey as a content strategist, up your content game, or...
Stephen Jeske
Stephen Jeske
SEO Content Strategy | Jan 03 2019

Content Strategy Example: Combining Competitive Analysis, User Intent, and Topics

Discover how combining a competitive analysis (also called competitive cohort modeling) with a deep understanding of user intent helps create quality content...
Laurie Mega
Laurie Mega
Content Brief | Dec 20 2018

5 Elements of a Highly Successful Content Brief

Great content starts with an expert outline that instructs the writer what's required to produce quality output that will satisfy both humans...
Loren Bornstein
Loren Bornstein
Content Brief | Dec 18 2018

SEO Friendly Content Guidelines for Your Team

Consistently producing quality content requires establishing guidelines to ensure high quality each and every time. These SEO-friendly content guidelines will help.
Laurie Mega
Laurie Mega
Content Brief | Dec 13 2018

How to Create a Detailed Content Brief

Consistently producing expert-level content requires providing writers with clear and concise directions. Content briefs are like blueprints that ensure great ideas are...
Laurie Mega
Laurie Mega
Information Architecture | Dec 11 2018

Content Gap Analysis: The MarketMuse Guide

Content gaps are a fact of life. Many content strategists rank gap analysis there with the content audit. Until recently, the process...
Stephen Jeske
Stephen Jeske
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