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AI In Content Marketing: These 23 Branches Tell a Story

Posted by Stephen Jeske on Nov 20, 2018 2:00:00 PM

Marketers, be thankful your job is more complicated than playing a game of Go.

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Topics: SEO Content Strategy

Content Quality The MarketMuse Guide

Posted by Stephen Jeske on Nov 15, 2018 2:00:00 PM

As marketers find it increasingly difficult to stand out above the noise, and old school SEO hacks no longer work, content quality is coming to the forefront of the conversation. Creating quality content is part of a good content strategy.

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Topics: Content Quality

Content Quality Check Step by Step

Posted by Laurie Mega on Nov 13, 2018 2:00:00 PM

You’ve read our posts on creating and optimizing great content. You’ve developed a content strategy, planned, assigned and edited, and now you’re ready to post.

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Topics: Content Creation

8 Things You Can Do With Content Scores

Posted by Stephen Jeske on Nov 8, 2018 2:00:00 PM

Content scoring isn’t merely an exercise in semantics. There’s so much you can do with a robust scoring methodology. This post looks at the insights you can gain and the actions you can take once you start analyzing content through the content scoring lens.

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Topics: Content Quality

Thin Content: How to Find and Fix It

Posted by Laurie Mega on Nov 6, 2018 2:00:00 PM

Since the release of the Panda algorithm in 2011, Google has been cracking down on low-quality content. That includes blog posts stuffed with keywords, duplicate content, clusters of low-quality pages, pages with a low word count, and shallow content.

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Topics: Content Quality

EContent 100: MarketMuse Among Top Companies in Digital Content for 2019

Posted by admin on Nov 5, 2018 2:00:00 PM

A 10-judge panel convened again this year to identify the top 100 leading companies in the digital content industry for EContent 100. Again this year, artificial intelligence played an important role and once more MarketMuse is included in this list.

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Topics: News

What Is Content Score?

Posted by Stephen Jeske on Nov 1, 2018 2:00:00 PM

There's an old adage that you can't improve what you don't measure. But just because you measure something doesn't mean you can improve it.

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Topics: Content Quality

MarketMuse Suite Inventory Insights

Posted by admin on Oct 31, 2018 2:00:00 PM

Introducing MarketMuse Suite 2.0

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Topics: Product

How to Create Great Content for Your Brand

Posted by Laurie Mega on Oct 30, 2018 2:00:00 PM

How do your audience and search engines assess content?

When it comes to content creation, there’s okay content, and then there’s great content. Great content takes research. It takes real planning and thought to produce something both your audience and search engines will find valuable.

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Topics: Content Creation

Content Optimization and SEO Success

Posted by Stephen Jeske on Oct 25, 2018 2:00:00 PM

Content optimization is good for both SEO and content marketing, whether you're creating a new piece or improving something old. For years Google has been working to eliminate spam from search results and continually encourages the creation of quality content.

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Topics: Content Optimization

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