Get Started Free
Guides & Case Studies
Content Strategy Crash Course
Terms of Service
| May 26 2021
The Difference Between Keywords and Topics
There's a remarkable difference between a topical approach and one relying on keywords. Discover how to use topics to quickly create expert-level...
| Dec 02 2020
Keywords and Content – How They’re Frequently Misused #firesidecontent
While everyone employ keyword research, few do it correctly. Nick Eubanks and Jeff Coyle clear up some misconceptions in this Twitter chat.
| Feb 28 2020
7 Reasons Monthly Keyword Search Volume Can Be a Poor Metric
Monthly keyword search volume is the basis of nearly every content strategy. Here are seven things to watch out for when relying...
| Feb 25 2020
Keyword Relevance: The Hidden Success Metric in SEO and Content Marketing
Keyword relevance isn’t just about choosing terms that are applicable to your business. It’s using all the relevant related terms and topics...
| Nov 21 2019
Keyword Research and The Search Volume Illusion
Low volume keywords can be a goldmine. Here's why well-written content can rank for many different search terms and become a traffic...
| Sep 17 2019
Keyword Difficulty: Time for This Non-personalized Metric to Evolve
Why personalized difficulty is a better metric than the old standby, keyword difficulty. Your website is unique and your keyword difficulty should...
| Jun 19 2019
Why Keyword Research Doesn’t Help Create Better Content (and What to do About it)
Google is no longer a keyword-driven dearch engine. Here is a look at how to create better content in the age of...
| Jun 05 2019
7 Examples of Low Volume Keywords That Generate a Ton of Traffic
A detailed look at how pages targeting long-tail keywords with low volume can receive significant amounts of search traffic.
| May 28 2019
Keyword Research as We Know It Is Dead
This post examines why pages rank for multiple search terms and how keyword research must change to reflect this reality.
| May 21 2019
Keyword Search Volume as a North Star Metric (Why It’s a Black Hole)
Forget keyword search volume. Discover the massive untapped potential of search terms with low-to-no search volume.