Keyword Research

Keyword relevance isn’t just about choosing terms that are applicable to your business. It’s using all the relevant related terms and topics...

There's a remarkable difference between a topical approach and one relying on keywords. Discover how to use topics to quickly create expert-level...

Low volume keywords can be a goldmine. Here's why well-written content can rank for many different search terms and become a traffic...

Why personalized difficulty is a better metric than the old standby, keyword difficulty. Your website is unique and your keyword difficulty should...

Google is no longer a keyword-driven dearch engine. Here is a look at how to create better content in the age of...

A detailed look at how pages targeting long-tail keywords with low volume can receive significant amounts of search traffic.

You’re leaving a lot on the table if you rely primarily on free keyword research tools. Here is how to avoid missing...

This post examines why pages rank for multiple search terms and how keyword research must change to reflect this reality.

If you’re the type of person who considers search volume to be your North Star metric, I understand. I used to be...