Keyword Research

Keyword Research | Jun 19 2019

Why Keyword Research Doesn’t Help Create Better Content (and What to do About it)

Google is no longer a keyword-driven dearch engine. Here is a look at how to create better content in the age of...
Stephen Jeske
Stephen Jeske
Keyword Research | Jun 05 2019

7 Examples of Low Volume Keywords That Generate a Ton of Traffic

A detailed look at how pages targeting long-tail keywords with low volume can receive significant amounts of search traffic.
Stephen Jeske
Stephen Jeske
Keyword Research | May 29 2019

Using Keyword Resources to Identify and Prioritize Content Opportunities

You’re leaving a lot on the table if you rely primarily on free keyword research tools. Here is how to avoid missing...
Stephen Jeske
Stephen Jeske
Keyword Research | May 28 2019

Keyword Research as We Know It Is Dead

This post examines why pages rank for multiple search terms and how keyword research must change to reflect this reality.
Stephen Jeske
Stephen Jeske
Keyword Research | May 21 2019

Keyword Search Volume as a North Star Metric (Why It’s a Black Hole)

If you’re the type of person who considers search volume to be your North Star metric, I understand. I used to be...
Stephen Jeske
Stephen Jeske
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