It’s now easier than ever for anyone to create their own content. Anyone can start blogging, uploading videos, or live streaming to a potential audience.
Demand for online content continues to skyrocket as more people read blogs, watch videos and engage with social media.
Finally, online content may be a lucrative hustle… but only if you know what exactly you’re doing.
In addition to attracting large audiences through their blogs, bloggers have built up an audience by carving out niches within their fields.
However, they haven’t figured out yet how to turn their success into profit.
In this blog post, I’ll share the secret sauce to creating unique content and monetizing it the right way.
“Prime up with outstanding content!”
Blogs and web pages are among the most popular types of websites today. To build an audience large enough to support your desired revenue stream, you need to stand out and do it the right way.
You need to focus on being unique and providing value at the same time. Let me elaborate:
Keep Your Content Unique
First, your content must be unique from anything else out there for your audience. In some cases, that might mean covering an entirely new subject; however, most times, it simply means providing a different approach or style for something familiar.
The main aim is to craft high-quality content that your readers love and search engines reward. It’s time to get your creative juices flowing.
Your content needs to address and respond to your audience’s questions in order to:
- Signal to Google that you hold subject authority.
- Earn readers’ trust and convert them into potential leads some day.
- Prepare your content for the eventual popularity of voice search.
While focusing on the structure, see your content as a knowledge guide where visitors come to get their doubts cleared.
Get your hands-on MarketMuse’s Content Optimization System tool to plan and create content that gets genuine search traffic.
- Confirm the topic based on the focus keyword you have in mind to create and later optimize the whole blog post.
- You outline the subheading structure in order to assign an overall layout to the document.
- With MarketMuse’s hot topic modeling technology, analyze thousands of pages in your topic’s niche within seconds in creating a topic model.
- Filter, edit and optimize the content with the content brief already laid out by us. With the topic model tool, you can click into major topics, summaries, questions, etc… to access in-depth context that will serve you better in your content creation journey.
- With Target Content Score, you can easily measure your contents’ comprehensiveness and know that your content is #1 on any topic.
In the process of creating content, many SEOs concentrate on superficial factors such as keyword density and word count in hopes of ranking in Google.
At the end of the day, content is meant for human readers and not just Google’s bots. When you create content that stands out, it increases engagement among your readers.
This type of content attracts high domain authority backlinks to your website as well. These factors heavily influence your Google rankings and search engine authority.
Keep in mind that your content isn’t just to appease the Google Algorithm but to engage and convert your readers as well.
You also need to be consistently publishing valuable content, and you’ll need to keep engaging with your readers. You should be able to attract an eager following if you succeed at building one. From there, you’ll have plenty of options for making money off them.
Ways to Monetize Content
Content monetization breaks down into three main categories. Here they are.
- Displaying ads
- Paid content
- Affiliate Marketing
Let’s talk about each one of these categories.
1. Displaying ads
Putting ads on your site is one of the easiest ways to get some extra cash from your blog.
You get paid whenever someone clicks on one of your ads.
You may be paid for each conversion from an advertisement when they click through to your site. Pricing options depend on which advertising platform an advertiser uses.
Many publishers who earn on placing ads are using Google AdSense.
It’s Google’s most popular program that lets you automatically display ads on your blog and get payments for users’ engagement with them.
Google AdSense is a real-time ad auction where advertisers bid to show in your ad inventory. It takes a commission depending on the competition and CPC (cost-per-click) in the niche.
This is a simple and free way to earn money from your blog or website.
Once you are consistently generating a steady stream of AdSense money and are looking to take your ad revenue to the next level without disrupting UX, here’s an industry-standard ad management solution.
1.2 Accurate reporting post displaying ads
Audience acquisition demands accurate reporting. Use tools like PubGuru Revenue Attribution to measure the ROI and see which of your content campaigns are delivering the most ad revenue. The most profitable campaigns will be revealed in seconds.
In the Revenue Attribution report, you will be able to see your campaign revenues, campaign costs,% of suspicious and invalid traffic, and much more broken down by UTM values.
A paywall offers your readers access to premium content in exchange for paid subscriptions. The percentage of people paying for online content has been skyrocketing lately.
Paywalls have been used both online and offline for years by newspapers, magazines, book publishers.
The paywall is a sustainable way of monetizing the content you produce, and it’s a great tool if used correctly.
Publishers use various types of paywalls to create monthly subscriptions for their content and are planning to stick with this profitable model.
3. Affiliate Links
Affiliate marketing is all about sending leads to affiliate partners’ websites that later convert into customers in exchange for a commission. You’ll get your share if it happens.
At times, affiliate marketers write down an entire blog post around affiliate products, like listicles of reviews.
While buyers enjoy detailed product reviews, too much of that content consists of truncated product summaries. However, Google killed this scenario with their Product Reviews Update.
You must be wondering what you can do now that Google won’t be uplifting superficial product review briefs anymore :/
If the free content optimization tool you use now rates your content without even going through it properly, you need to consider an upgrade.
Content optimization and reliable monetization go hand in hand. Focusing on quality content and optimizing it with MarketMuse’s patented technology will surely improve your SEO rankings and help establish your site as an authority in any industry!
Get started with MarketMuse today so that you can:
- Build data-driven content strategies
- Optimize your content with real-time feedback and our Target Content Score.
- Accelerate the content creation timeline.
What you should do now
When you’re ready… here are 3 ways we can help you publish better content, faster:
- Book time with MarketMuse Schedule a live demo with one of our strategists to see how MarketMuse can help your team reach their content goals.
- If you’d like to learn how to create better content faster, visit our blog. It’s full of resources to help scale content.
- If you know another marketer who’d enjoy reading this page, share it with them via email, LinkedIn, Twitter, or Facebook.
Kean Graham, CEO, MonetizeMore wrote this guest post. Get access to publisher resources, weekly articles, videos, webinars, ebooks, and ad tech industry news on the MonetizeMore blog. Reach out to him on LinkedIn and Twitter.