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Keyword Density

Keyword Density refers to how often a specific term appears on a webpage compared to the total number of words. But with search engines becoming ever-smarter, is keyword density still important? Let’s break down the key questions:

What exactly is keyword density and how is it calculated?

Keyword density is expressed as a percentage. To calculate it, you simply divide the number of times your target keyword appears on a page by the total word count, then multiply by 100. For example, if your 500-word blog post mentions “hiking boots” 5 times, the density would be (5 / 500) * 100 = 1%.

What is the ideal keyword density for a webpage?

There is none. Focusing on a good user experience with relevant content is more important than keyword stuffing (overusing keywords unnaturally). The target keyword is typically found in the page title, URL and meta description. A good rule of thumb is to use your target keyword a few times throughout your content, but prioritize writing that is easy to read and informative.

Is keyword density still important for SEO?

In the past, SEO’s believed that high keyword density was a major factor in ranking. Twenty years ago, “best practice” had SEOs hiding the excessive mentions of keywords by making the text the same color as the background. Search engines now focus on a broader range of factors to determine relevance, including the quality of your content, user engagement, and to a lesser extent, backlinks (links from other websites to yours).

How can I measure the keyword density of my webpage?

Several online tools and SEO platforms can analyze your content and provide keyword density percentages. But you don’t need to waste your time on that.

By focusing on creating high-quality content that naturally incorporates your target keywords, you’ll be on the right track to improving your SEO and reaching your target audience.

Related Terms

  • Keyword Stuffing
  • Search Engines
  • Panda Update

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