Semantic search is a search technology that uses natural language processing to understand the context and intent of user queries, in order to provide more relevant and accurate search results. It takes into account the user’s intent, meaning and context to deliver results that are more relevant to their query. Semantic search technology is used to create smarter search experiences that are tailored to the user’s needs.
In semantic search, search engines use natural language processing (NLP) algorithms to analyze the query and the content on web pages. This includes understanding synonyms, related terms, and other contextual clues to provide results that match the user’s intent, rather than just the exact keywords entered.
For example, if a user searches for “best restaurants in New York City”, a semantic search engine would consider not only the words “best”, “restaurants”, and “New York City”, but also the user’s location, the type of cuisine they are interested in, and other factors that might influence their search. The search engine would then return results that match the user’s intent, such as a list of highly-rated restaurants in New York City with relevant information like menus, reviews, and ratings.
Semantic search is becoming increasingly important as more people use natural language queries and voice assistants to search for information. It allows search engines to provide more personalized and accurate results, making it easier for users to find the information they need.
- User Intent
- Knowledge Graph
- Content Marketing