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Meet MarketMuse at Content Marketing World 2018

Posted by Stephen Jeske on Aug 6, 2018 11:00:00 AM

Content Marketing World is an event full of inspirational people, educational workshops, and enjoyable networking opportunities. If the speaker lineup and #cmworld Twitter buzz is any indication, this will not be a year to miss.

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Topics: News

How to Create Great Content That Ranks

Posted by Stephen Jeske on Aug 2, 2018 2:30:27 PM

What does Google like?

One of the most significant challenges content marketers face is that they lack clear, actionable directions to create content that performs well in search. In this post we’ll look at a 4-step process you can incorporate within your content writing workflow to put the odds of search engine ranking in your favor.

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Topics: Content Creation

Topic Research vs Keywords for Content Strategists

Posted by Aki Balogh on Jul 27, 2018 11:00:00 AM

Topic research is different from keyword research. Traditional keyword research focuses on demand (volume) and difficulty (competition).

No doubt, this method is popular. However, you’re making a HUGE mistake by taking the conventional route.

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Topics: Information Architecture

The MarketMuse Suite Launch

Posted by Stephen Jeske on Jul 17, 2018 3:20:30 PM

You spoke we listened.

In our effort to help organizations create stronger content that ranks better, we carefully listened to the needs of users in our previous platform. The result is a content command center we call the MarketMuse Suite.

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Topics: News

Acrolinx and MarketMuse Join Forces to Amplify Content ROI

Posted by Stephen Jeske on Jul 17, 2018 11:45:10 AM

At MarketMuse we have a special place in our heart for companies that value content as much as we do. That’s why we’re so excited to announce our partnership with Acrolinx. Here's the official press release.

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Topics: News

How User Intent Impacts SERPs

Posted by John Crandall on Jul 12, 2018 10:27:44 AM

Good content marketers working today are well aware that publishing quality content is an integral part of SEO strategy. However, the need to target SERPs correctly is often ignored, as is the role of user intent in determining SERP rankings.

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Topics: Content Optimization

How Content Clusters and User Intent Affect Content Strategy

Posted by John Crandall on Jun 28, 2018 2:00:00 PM

Among other forms of content marketing, clustering has emerged as the predominant approach in search engine ranking strategy.

But before we dive in, let’s discuss some ‘search’ ideas that are changing content marketing.

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Topics: Content Optimization

MarketMuse Chosen as a 2018 Red Herring Top 100 North America Winner

Posted by Stephen Jeske on Jun 25, 2018 5:21:19 PM

 

 

Red Herring announced the winners of its Top 100 North America 2018 event, recognizing the continent’s most exciting and innovative private technology companies.

The winners, celebrated at a special awards ceremony at the Marina Del Rey Hotel, have been chosen from thousands of entrants, whittled down to hundreds making the trip to California. The ceremony, led by Red Herring chairman Alex Vieux, was preceded by two days of keynote speeches, discussions and finalist presentations.

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Topics: News

MarketMuse is a Finalist for the 2018 Red Herring Top 100 North America Award

Posted by Stephen Jeske on Jun 15, 2018 11:00:00 AM

MarketMuse has been selected as a finalist for Red Herring's Top 100 North America award, a prestigious list honoring the year’s most promising private technology ventures from the North American business region.

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Topics: News

What is User Intent?

Posted by John Crandall on Jun 14, 2018 10:00:00 AM

Marketing today is customer-centric.

Top-performing companies are obsessed with providing customers with precisely what they desire. In fact, they have to do so in order to be successful.

However, what does customer-centrism mean from a ‘search’ perspective? Moreover, how does this relate to ‘user intent’?

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Topics: Content Optimization

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