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MarketMuse is a Finalist for the 2018 Red Herring Top 100 North America Award

Posted by Stephen Jeske on Jun 15, 2018 11:00:00 AM

MarketMuse has been selected as a finalist for Red Herring's Top 100 North America award, a prestigious list honoring the year’s most promising private technology ventures from the North American business region.

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Topics: News

What is User Intent?

Posted by John Crandall on Jun 14, 2018 10:00:00 AM

Marketing today is customer-centric.

Top-performing companies are obsessed with providing customers with precisely what they desire. In fact, they have to do so in order to be successful.

However, what does customer-centrism mean from a ‘search’ perspective? Moreover, how does this relate to ‘user intent’?

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Topics: Content Optimization

What is Content Depth?

Posted by John Crandall on May 31, 2018 1:10:37 PM

Why Deep Content Ranks… and how to implement a successful workflow for rankings improvement using MarketMuse AI and Machine Learning Technology.

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Topics: Content Quality

Topic Modeling for SEO Explained

Posted by Rebecca Bakken on May 17, 2018 11:36:55 AM

Search engines like Google have a vested interest in concealing exactly how they rank content. But there’s only so much you can hide in the information age. It’s known that search algorithms use topic models to sort and prioritize the 130 trillion pages on the web. While we may never eliminate the unknowns of SEO, we can use what we do know to an advantage.

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Topics: SEO Content Strategy

MarketMuse Co-Founder Nominated for 2018 ILC Immigrant Entrepreneur Award in High-Tech

Posted by Stephen Jeske on Mar 26, 2018 11:31:56 AM

Aki Balogh, MarketMuse Co-Founder and CEO, has been nominated for The 2018 ILC Immigrant Entrepreneur Award in High-Tech for his extraordinary contribution to his field and the American innovation economy. Nominees in this category are on the cutting edge of advanced technologies including machine learning and artificial intelligence.

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Topics: News

Building a Better Content Brief Using Tech

Posted by Rebecca Bakken on Nov 16, 2017 6:39:03 PM

When the American Marketing Association asked 500 marketers to weigh in for its 2016 Marketing Pain Points Survey, one of the main findings was that content marketing is a leading cause of grief among those tasked with building a digital presence.

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Topics: Content Brief

Content Optimization vs SEO: What's the Difference?

Posted by Erik Van Buskirk on Nov 15, 2017 2:57:33 PM
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Topics: Content Optimization

EContent 100: MarketMuse Among Top Companies in Digital Content for 2018

Posted by Rebecca Bakken on Nov 1, 2017 11:22:04 AM

Each year, a panel of 11 judges - including founders, editors, strategists, and writers - identifies the top 100 leading companies in the digital content industry for EContent 100. This year, a growing recognition that artificial intelligence is the future of content added some new players to the list - including MarketMuse.

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Topics: News

How to Tailor Your Content Marketing Strategy to User Intent

Posted by Rebecca Bakken on Oct 30, 2017 10:21:11 AM

The goal of Google is to deliver content that answers a searcher's questions. So they constantlymonitor user behavior to learn about the queries people search. Specifically, the search engine is looking at searcher task accomplishment. This refers to whether a page appears to answer certain queries based on bounce rates.

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Topics: Content Optimization

How to Optimize Your Content for Local Searcher Intent

Posted by Rebecca Bakken on Oct 19, 2017 9:34:19 AM

Imagine creating a content library that answers all your customers’ questions and contains posts that are so useful and relevant that you see a flood of organic traffic to your website. You’re delighting visitors left and right, and preparing your sales team for the influx of new business.

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Topics: Content Optimization

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