Skip to Content

5 Agency Workflows That Take 5 Minutes or Less Using MarketMuse

3 min read

The complexity and time-consuming nature of traditional SEO tasks can often be overwhelming. In a recent webinar, we introduced five essential MarketMuse workflows that promise to make agency SEO tasks simpler and more effective. If you’re looking to save time while maximizing your SEO efforts, read on to discover how these workflows can transform your approach.

Evaluating and Optimizing Content Clusters

Content clusters are at the heart of SEO success, linking related topics to boost your site’s authority on specific subjects. MarketMuse offers a quick and powerful method to evaluate and optimize these clusters, with the help of Heatmap. By analyzing your site’s content in relation to specific topics, MarketMuse identifies gaps and opportunities for improvement. This process, which used to take hours or even days, can now be completed in just a few minutes, allowing you to easily enhance your topic coverage and interlinking strategy.

Consult Evaluate and Optimize Clusters in our knowledge base for more information.

Creating AI-Generated Content Briefs Instantly

Gone are the days of spending hours researching and compiling content briefs. This workflow shows how to use MarketMuse to create AI-generated briefs and find subsequent content ideas. The AI helps to create a topically rich outline for a piece of content, which can then be refined and expanded upon by the user. This not only speeds up the content creation process but also ensures that your content is aligned with SEO best practices, targeting the right keywords and answering the queries that your audience is searching for.

Consult Creating AI-Generated Content Briefs Instantly in our knowledge base for more information.

Identifying Quick Win Opportunities

Maximizing the impact of your existing content makes for effective SEO. MarketMuse’s workflows enable you to identify high-authority pages that are already performing well and pinpoint areas for further optimization. By filtering for pages with a high Page Authority and a low Personalized Difficulty, you can identify pages that have a high potential for improvement with relatively little effort.

Consult Finding Your Quick Wins in our knowledge base for more information.

Assessing High-Authority Pages and Related Ideas

MarketMuse’s workflows help you assess high-authority pages on your site — those that perform well in search for a lot of different topics. These pages provide great opportunities for creating additional supporting content. This insights-driven approach allows you to fine-tune your content strategy, further building out a support cluster of content.

Consult Assessing High-Authority Pages and Related Ideas in our knowledge base for more information.

Identifying Intent Mismatch

This MarketMuse workflow enables you to quickly identify intent mismatch possibilities on high priority pages. Intent mismatch occurs when a page ranks for a term that it doesn’t specifically address. These mismatches provide opportunities for creating new, more targeted content.

Consult Identify Intent Mismatch on Priority Pages in our knowledge base for more information.

Embracing the Future of SEO with MarketMuse

MarketMuse’s workflows offer a better approach to SEO, making tasks that once seemed daunting both manageable and efficient. Whether you’re evaluating content clusters, creating content briefs, identifying optimization opportunities, or ensuring content matches search intent, MarketMuse equips you with the tools you need to succeed. By leveraging AI and deep SEO insights, MarketMuse enables you to elevate your content strategy, streamline your workflow, and achieve tangible results.

What you should do now

When you’re ready… here are 3 ways we can help you publish better content, faster:

  1. Book time with MarketMuse Schedule a live demo with one of our strategists to see how MarketMuse can help your team reach their content goals.
  2. If you’d like to learn how to create better content faster, visit our blog. It’s full of resources to help scale content.
  3. If you know another marketer who’d enjoy reading this page, share it with them via email, LinkedIn, Twitter, or Facebook.

Stephen leads the content strategy blog for MarketMuse, an AI-powered Content Intelligence and Strategy Platform. You can connect with him on social or his personal blog.