Stephen Jeske

Stephen Jeske

Stephen leads the content strategy blog for MarketMuse, an AI-powered Content Intelligence and Strategy Platform. You can follow him on Twitter or LinkedIn.

Keyword Research | Jan 23 2020

The Difference Between Keywords and Topics

There's a remarkable difference between a topical approach and one relying on keywords. Discover how to use topics to quickly create expert-level...
Stephen Jeske
Stephen Jeske
Content Optimization | Jan 16 2020

TF-IDF for SEO FAQs

All you questions about using TF IDF for SEO and content optimization are answered right here.
Stephen Jeske
Stephen Jeske
Content Optimization | Jan 14 2020

Why Your Content Optimization Is Failing

Writing best-in-class expert content is just the first step in establishing authority and expertise. Here's what to do when your content optimization...
Stephen Jeske
Stephen Jeske
Product | Jan 09 2020

How MarketMuse Identifies Topics That Make a Page More Comprehensive

Here's the secret to how MarketMuse creates its topic models, defines semantic relationships, and determines what topics to cover in your content.
Stephen Jeske
Stephen Jeske
Content Strategy Tools | Jan 07 2020

Cheap SEO Tools – Buyer Beware!

Inexpensive SEO tools aren't the bargain that you think they are. Here's why you should avoid them at all cost.
Stephen Jeske
Stephen Jeske
Content Creation | Dec 17 2019

Creating Quality Content With MarketMuse – A Writer’s Guide

How to take advantage of MarketMuse's detailed data to create expert-level content that humans and search engines adore [with examples].
Stephen Jeske
Stephen Jeske
SEO Content Strategy | Nov 26 2019

Advanced User Intent and SERP Analysis

Here's a look at a SERP feature for which you cannot optimize your page. However, there is a way to get into...
Stephen Jeske
Stephen Jeske
Information Architecture | Nov 13 2019

Content Gap Analysis: The MarketMuse Guide

Content gaps are a fact of life. Many content strategists rank gap analysis there with the content audit. Until recently, the process...
Stephen Jeske
Stephen Jeske
Product | Nov 12 2019

How MarketMuse Fits Into Your Content Marketing Stack

MarketMuse suite is a content intelligence platform that complements any content marketers tech stack. Discover where it fits best in yours.
Stephen Jeske
Stephen Jeske
SEO Content Strategy | Nov 07 2019

Google BERT Update and What You Should Know

Like any major update of Google's search algorithms, this one is causing some controversy among SEOs. Here's what you need to know.
Stephen Jeske
Stephen Jeske
View More