Stephen Jeske

Stephen Jeske

Stephen leads the content strategy blog for MarketMuse, an AI-powered Content Intelligence and Strategy Platform. You can follow him on Twitter or LinkedIn.

Case Studies | Sep 11 2019

Pharma Content Marketing – Do Keywords Count?

Is there a correlation between non-branded keyword usage on websites and search rankings on Google? The answer may surprise you.
Stephen Jeske
Stephen Jeske
News | Sep 10 2019

5 of Our Favorite Content Marketing World Sessions 2019 #CMWorld

The MarketMuse Stage hosted many wonderful speakers at #CMWorld 2019. Here are the summaries of five of our favorite presentations.
Stephen Jeske
Stephen Jeske
Content Strategy Tools | Sep 03 2019

How to Get the Most out of Ahrefs With MarketMuse

Take a look at how you can use Ahrefs and MarketMuse together to create the most comprehensive content on the internet.
Stephen Jeske
Stephen Jeske
Content Strategy Tools | Aug 27 2019

How to Get the Most out of SEMRush With MarketMuse

Discover how MarketMuse Suite takes those keywords you’ve found in SEMRush and helps turn it into expert-level content at scale.
Stephen Jeske
Stephen Jeske
Case Studies | Aug 23 2019

Case Study: How to Double Organic Traffic in Six Months

The International Sports Sciences Association (ISSA) is the world leader in fitness education and delivers comprehensive and practical distance education for fitness...
Stephen Jeske
Stephen Jeske
Content Optimization | Aug 15 2019

Why TF-IDF Doesn’t Solve Your Content and SEO Problem but Feels Like it Does

A look at the challenges of implementing TF-IDF and why it isn't the answer to your content and SEO problem, even if...
Stephen Jeske
Stephen Jeske
On Demand | Jul 30 2019

Best Practices for Conducting a Content Audit

A common flaw in content marketing is publishing content for the wrong audience and without enough SEO benefit. What's worse - many...
Stephen Jeske
Stephen Jeske
SEO Content Strategy | Jul 17 2019

Google Core Update June 2019 [Original Research Updated]

We analyzed the content quality for the top 20 winners and losers affected by the Google Core Update June 2019. Here's what...
Stephen Jeske
Stephen Jeske
Content Strategy Tools | Jul 09 2019

SEO Content Analysis Tool Review (11 Tools Tried and Tested)

With so many tools available how do you choose? In this post we investigate a dozen tools to examine their impact on...
Stephen Jeske
Stephen Jeske
Content Strategy Tools | Jul 09 2019

BrightEdge vs SEMrush

A look at BrightEdge versus SEMrush and the advantage MarketMuse offers to content strategists, content marketers and SEO professionals.
Stephen Jeske
Stephen Jeske
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