Stephen Jeske

Stephen Jeske

Stephen leads the content strategy blog for MarketMuse, an AI-powered Content Intelligence and Strategy Platform. You can follow him on Twitter or LinkedIn.

Product | May 22 2019

How MarketMuse Topic Report Leaves Rank Tracking in the Dust

MarketMuse Topic Report helps you understand the SERP, the competitive landscape and optimization opportunities for your content.
Stephen Jeske
Stephen Jeske
Keyword Research | May 21 2019

Keyword Search Volume as a North Star Metric (Why It’s a Black Hole)

If you’re the type of person who considers search volume to be your North Star metric, I understand. I used to be...
Stephen Jeske
Stephen Jeske
SEO Content Strategy | May 20 2019

High Performance Content Strategy and Operations Takeaway

Content is the fuel that feeds the B2B revenue engine. Here are the best practices to ensure your engine fires on all...
Stephen Jeske
Stephen Jeske
Case Studies | May 15 2019

Case Study: How MarketMuse Helped Cortex 3x Traffic

Discover how an AI social media and creative strategy platform increased its traffic three fold and grew leads by 30%, all the...
Stephen Jeske
Stephen Jeske
Content Creation | May 15 2019

The Impact of AI on Creativity, Content Planning and Operations

This one-hour webinar discusses how artificial intelligence can help support more effective content planning and workflows.
Stephen Jeske
Stephen Jeske
Resource Center | May 13 2019

Building and Managing a Team of Freelance Writers

It is a big decision to choose between creating a team of writers in-house or through a freelance network or even having...
Stephen Jeske
Stephen Jeske
Content Analysis | May 07 2019

Domain Authority 2.0 Chaos and Controversy

A look at the chaos and controversy surrounding the latest update to Moz domain authority DA metric.
Stephen Jeske
Stephen Jeske
Content Creation | Apr 30 2019

The Impact of User Intent on SEO and Content

How Google has changed in recent years, why search intent is so important to both search engine optimization and content, and what...
Stephen Jeske
Stephen Jeske
News | Apr 29 2019

SiriusDecisions 2019 Summit: 5 Sessions to Which We’re Looking Forward

Here are five sessions to which we are looking forward to the most at SiriusDecisions 2019 Summit.
Stephen Jeske
Stephen Jeske
Content Optimization | Apr 23 2019

SERP Analysis Starts Where Keyword Research Ends

Traditional SERP analysis fails to work in highly-competitive situations. Here's another way of looking at the SERPs to improve your content's potential.
Stephen Jeske
Stephen Jeske
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