Stephen Jeske

Stephen Jeske

Stephen leads the content strategy blog for MarketMuse, an AI-powered Content Intelligence and Strategy Platform. You can follow him on Twitter or LinkedIn.

Information Architecture | Nov 13 2019

Content Gap Analysis: The MarketMuse Guide

Content gaps are a fact of life. Many content strategists rank gap analysis there with the content audit. Until recently, the process...
Stephen Jeske
Stephen Jeske
Product | Nov 12 2019

How MarketMuse Fits Into Your Content Marketing Stack

MarketMuse suite is a content intelligence platform that complements any content marketers tech stack. Discover where it fits best in yours.
Stephen Jeske
Stephen Jeske
SEO Content Strategy | Nov 07 2019

Google BERT Update and What You Should Know

Like any major update of Google's search algorithms, this one is causing some controversy among SEOs. Here's what you need to know.
Stephen Jeske
Stephen Jeske
Content Creation | Nov 01 2019

MarketMuse Newsroom and the Latest Google News Algorithm Update

As Google's ability to rank news article becomes more sophisticated, so must your approach to creating news content. Here's how to make...
Stephen Jeske
Stephen Jeske
SEO Content Strategy | Oct 29 2019

Content Strategy Example for Startups

Here's a strategy guaranteed to get your new(ish) website on the fast track to building some serious authority.
Stephen Jeske
Stephen Jeske
Content Creation | Oct 22 2019

Content Marketing Team Insights 2020

Here are the key attributes that make up a top-notch content marketing team, based on a well-known industry study of content marketers.
Stephen Jeske
Stephen Jeske
News | Oct 03 2019

EContent 100: MarketMuse Among Top Companies in Digital Content for 2019

MarketMuse makes the EContent 100 2019 list of companies that matter most in the digital content industry.
Stephen Jeske
Stephen Jeske
SEO Content Strategy | Oct 01 2019

User Intent Insight – Why One Page Usually Isn’t Enough to Rank

Optimizing for user intent is always a good idea even though it won't always help. Here's a look at the next step...
Stephen Jeske
Stephen Jeske
Resource Center | Sep 26 2019

Research, Data, and Content: How to Build and Expand Your Brand

Hear how Allen Martinez of Noble Digital analyzes and assesses data to extract human insights and identify untapped audiences.
Stephen Jeske
Stephen Jeske
Keyword Research | Sep 17 2019

Keyword Difficulty: Time for This Non-personalized Metric to Evolve

Why personalized difficulty is a better metric than the old standby, keyword difficulty. Your website is unique and your keyword difficulty should...
Stephen Jeske
Stephen Jeske
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