What Makes MarketMuse Different
MarketMuse’s integrated platform helps content strategists and their teams make better decisions faster. Our platform helps identify what content to create, how much to produce, the strengths and weaknesses of your site, and more. We read all of your content, extract those entities, and determine how well you are doing, where you rank, and where you have a competitive advantage.
How to Conduct a Content Audit: Secrets Learned from Crawling 100,000+ Sites
Get the insights you need to improve your website’s content strategy and technical SEO with the help of this session on conducting a content audit and the lessons learned from crawling 100,000+ sites.
Optimizing Blog Posts With Dates
Learn how to optimize blog posts with dates for better search engine rankings and discover the best practices for keeping your content fresh and timely.
The State of Generative AI
Discover how Market Muse and iPullRank’s research on generative AI impacts content strategy, workflows, trust, and adoption, as well as the key takeaways for content creators and marketers.
7 Best Practices for Creating Content Using Large Language Models
Learn the strategies you need to create high-quality content with a large language model, from setting a clear aim and understanding its limitations to verifying and cross-checking facts.
How to Hijack Demand with Content Differentiation
Every company is in a category. How you differentiate yourself within your category, or how you create a “new” category, sets the trajectory for your business. It also sets the trajectory for your…
Page Improvement Framework for Content Optimization
Get a comprehensive understanding of the various approaches to page improvement and optimization, from researching the SERP to creating supporting pages for related topics that are ranking.
MarketMuse Academy
Take your content game to the next level. Our comprehensive course guides you through all aspects of the MarketMuse platform, from mastering topic research to leveraging content inventory, analyzing personalized metrics, and creating killer content briefs.
Competitive Content Analysis
Getting Started With Content Gap Analysis
We talk a lot about content gap analysis on this blog. It’s an extremely important step in a content marketing team’s strategy for three reasons: It helps you identify competitive topics and keywords…
Content Gap Analysis Examples
Content gap analysis is an important part of any content strategy. While there’s no shortage of theories and templates for performing an analysis, there’s a scarcity of good examples from which to learn.…
How to Conduct Competitive Content Analysis Using MarketMuse
Get the advantage in your content strategy with MarketMuse’s competitive analysis. Get insight into your competitors’s content clusters.
The Ultimate Guide to Content Strategy
Here’s a process that’s guaranteed to produce expert-level content every time.
Content Clusters
What are Topic Clusters?
A topic cluster is multiple pieces of content grouped by a shared topic and related subtopics. As a whole, these pages offer comprehensive coverage of a specific subject. That enables visitors to satisfy…
How to Build a Comprehensive Topic Cluster
Building a comprehensive topic cluster requires more than simply linking a few pieces of content together as an SEO hack. A solid content strategy lays the groundwork to make certain your content covers all possible…
Building Topic Clusters With MarketMuse
Here’s a simple three-step process for researching and building topic clusters using MarketMuse.
Content Strategy & Planning
What is Content Strategy? (With Examples)
An easy way to understand what content strategy is, along with some real examples.
Content Strategy Basics: Getting Started
Discover the basics of good content strategy including ROI determination, buyer personas, user intent, topic research and content clusters.
Content Strategy Example: Combining Competitive Analysis, User Intent, and Topics
It takes a long time for content strategy to start paying dividends. You have to do your brand research as well as your audience and user intent modelling. After that, you need to…
Level Up Your Content Strategy
A complete guide to creating a plan with impact!
Keyword Research
The Biggest Mistake SEOs Make With Keyword Research and Search Volume
The use of search volume as one’s north star for all keyword research is the biggest mistake from an ideation and a prioritization metric.
The Difference Between Keywords and Topics
Bewildered with the difference between topics and keywords. This post will clear up the confusion.
Topic Research Using MarketMuse
Discover how to conduct data-driven topic research with MarketMuse.
Content Briefs
What Is a Content Brief?
A content brief streamlines content production, ensuring consistent quality.
16 Content Brief Templates
Why reinvent the wheel? Grab this swipe file of 16 content brief templates and save yourself some time.
What Is a MarketMuse Content Brief?
A content outline helps to ensure that a content strategy gets executed according to plan. It’s impossible to scale content production and maintain quality without this type of document. Giving writers a keyword…
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Content Optimization
Content Optimization: Should I Update an Existing Page, Create New Content or Both?
This three-step content optimization process helps determine whether to update an existing page, create new content, or both. Often, one page isn’t enough. Here’s how to determine if that’s the case.
Should I Optimize This Page for That Topic?
A good rule of thumb is to optimize the page that most closely aligns with the topic. Here’s the step-by-step process.
How to Optimize Content Using MarketMuse
How to create topically rich data-driven content with the help of MarketMuse.