August 2024 Platform Update

MarketMuse is thrilled to announce a major upgrade that transforms the way you plan, create, and optimize content. Our enhanced platform delivers unprecedented speed, flexibility, and depth, empowering your team to produce high-quality content that drives results.

Get ready to experience content creation like never before. With lightning-fast content briefs, in-depth content strategy documents, and streamlined account management, MarketMuse is your ultimate content command center.

Let’s dive into what’s new!

Updated content briefs that are easier to create, faster to generate, offering greater flexibility and an incredible level of detail.

• Provide a topic and an optional URL and we’ll do the rest.
• Receive your content brief in under five minutes.
• Editable and exportable to Google Docs or as an MS Word file.
• Numerous options to customize your brief according to content type, buyer journey, intent analysis, and other inputs.
• Supporting research helps content teams understand who they’re creating content for and why. Includes customer personas, pain points, search intents, funnel stage, detailed outline and more.

New Content Strategy Documents providing cluster creation and content plan recommendations, keyword and audience/intent analysis, and content quality analysis. Save 30+ hours with Documents that do all the research that should be done (but time may not always allow). These prescriptive documents provide recommendations along with supporting site, competitive and SERP data.

They generate in ~15 minutes and tell you things like:

• The cluster to prioritize based on relevance to your site.
• The exact number of articles you need to create to meaningfully build topic authority.
• The quality of all of your site’s content and what pages should be updated.
• Claims in your content that should be reviewed to improve your trustworthiness.

Self-serve Account Management for managing your MarketMuse subscription including user administration and site inventories.

• Admins can add and delete users.
• Admins can add and delete inventories and order additional add-ons.

Other updates

• Content Strategy documents connect in a seamless workflow. When you order Content Plans from an analysis document, data from the analysis transfers to the Content Plan as well. This applies to ordering Content Briefs within Plans, too. You can still order Content Plans and Briefs directly.
• Tag your documents. Keep your Documents organized by tagging them. This will soon be available in other parts of the platform.
• Saved Writing is now under documents. All of your previous saved writing and historical Content Briefs can be found under Documents. Filter easily in Documents and the homepage.