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Aki Balogh

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What is Topic Optimization?

Posted by Aki Balogh on Sep 27, 2018 1:00:00 PM

Topic optimization is the practice of optimizing your web content around specific topics and concepts relevant to your business. You can optimize topics on a single page of content (built to describe a "focus topic") or in a collection of material.

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Topics: Information Architecture

Topic Research vs Keywords for Content Strategists

Posted by Aki Balogh on Jul 27, 2018 11:00:00 AM

Topic research is different from keyword research. Traditional keyword research focuses on demand (volume) and difficulty (competition).

No doubt, this method is popular. However, you’re making a HUGE mistake by taking the conventional route.

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Topics: Information Architecture

Topical Authority is the New Keyword Research

Posted by Aki Balogh on Sep 7, 2017 11:00:00 AM

When we talk about “authority” in SEO terms, most marketers’ thoughts go straight to link building. Links have historically been the No. 1 factor in building domain authority. While that’s still the case to a degree, there’s a more effective and organic way of building your site’s authority. It's a method that doesn’t require link building or turning to the dark side with black-hat techniques.

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Topics: Information Architecture

A Foolproof Guide to Long-Form Content

Posted by Aki Balogh on Jul 12, 2017 12:59:15 PM

Even for seasoned writers, the task of creating long-form content that ranks and achieves business goals can seem daunting. We created MarketMuse to ease the pain points of content marketers, so we’ve learned a thing or two about how to simplify the process without sacrificing quality.

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Topics: Content Creation

How to Optimize Your Site Ranking with Mobile Content

Posted by Aki Balogh on Nov 9, 2016 5:00:33 PM

You only need to go to a café or get on the subway to see that mobile use shows no signs of slowing down. A study recently showed that 50 percent of time spent on digital media is done through a mobile device.

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Topics: SEO Content Strategy

How to Bridge the Gap Between Your Data and Content Teams

Posted by Aki Balogh on Nov 3, 2016 11:37:06 AM

If you have a team of stellar data analysts who can pull insights in their sleep, as well as a group of content writers who live and breathe the written word, you’ve got some killer assets in developing your content marketing strategy. The problem is, technical and creative teams speak different languages, so it’s up to managers to translate.

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Topics: Content Creation

7 Steps to Writing a High-Quality Blog Post

Posted by Aki Balogh on Nov 2, 2016 2:52:44 AM

In order to compete with and differentiate yourself from other online businesses today, you need to invest in content marketing. You have to go out of your way to develop original, helpful content that can build brand awareness, boost web traffic, and land more customers. But it’s not enough to simply publish mediocre blog posts on your website week after week. You have to take the time to create outstanding, memorable content that your followers, prospects, and customers will love. It’s the only to get any real ROI from your efforts.

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Topics: Content Creation

Panda-Proof Your Site by Focusing on Topical Authority

Posted by Aki Balogh on Nov 1, 2016 2:48:11 AM

 

As marketers know all too well, Google has been focused on cutting down web spam and rewarding high-quality content. As mentioned previously, Google rolled out the Hummingbird search engine update in 2013, putting an emphasis on Relevant Terms as the #2 factor determining Google PageRank. Another animal in Google's fearsome arsenal is the Panda; this post will focus on the Panda 4.0 update in late 2014.

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Topics: Information Architecture

Keyword Relevance: The Hidden Success Metric in SEO and Content Marketing

Posted by Aki Balogh on Jan 4, 2015 7:34:15 PM

Technical marketers often spend their day knee-deep in the minutiae of their site's data. They're busy analyzing conversions, optimal keywords, volume, and cost per click. In which case, you might have some trouble seeing the forest for the trees.

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Topics: SEO Content Strategy

Relevant Terms are the #2 Ranking Factor on Google

Posted by Aki Balogh on Dec 17, 2014 3:13:00 AM

SEO company SearchMetrics has just released it's 2014 Ranking Factors Study, an analysis of what factors really matter in determining where your webpage ranks in search engines. And the results are in: Relevant Terms are the #2 ranking factor for determining where your webpage ranks on Google (second only to historical Click-Through Rate). This should give pause to both dyed-in-the-wool SEO experts and marketers completely new to web content, as it heralds a significant shift in your SEO strategy.

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Topics: SEO Content Strategy

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