Jeff Coyle

Recent Posts

How to Work Topic Clusters Into Your Content Strategy

Posted by Jeff Coyle on Oct 18, 2018 1:00:00 PM

You’ve bought into the notion that topic clusters are the way to improve site authority and organic visibility. Great idea, but now what?

How do you work topic clusters into your content strategy?

Read on to discover how to get from where you are to where you really want to be, in the most strategic manner.

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Topics: Information Architecture

Content Optimization Workflows

Posted by Jeff Coyle on Sep 11, 2018 1:00:00 PM

Here are two common content optimization workflows along with three steps that most writers, editors and content marketers miss.

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Topics: Content Optimization

Keyword Research Tool Comparison 2018 (Commentary)

Posted by Jeff Coyle on Aug 16, 2018 2:32:02 PM

Here are the nine most important takeaways from Jeff Baker’s MOZ content and the 10th one you definitely missed.

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Topics: SEO Content Strategy

How MarketMuse Content Optimization Software Helped Neil Patel Double His Traffic and Rankings in 2017

Posted by Jeff Coyle on Sep 26, 2017 8:42:53 AM

Neil Patel's name has become almost synonymous with content marketing. If you're a digital marketer and you don't know who he is, you're doing something wrong. He's the content guru who you want talking about and using your product. In this case study, we'll outline how he doubled his organic traffic with MarketMuse.

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Topics: Case Studies

Topically Relevant Content Significantly Outperformed Content That Didn't Cover a Topic In-Depth

Posted by Jeff Coyle on Jan 20, 2016 11:42:59 AM
We recently analyzed 1 million Google search results to answer the question: Which factors correlate with first page search engine rankings?
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Topics: News

We helped double Neil Patel's traffic and rankings

And we can help you, too

See our in-depth case study to learn how updating your content can multiply your traffic and rankings. 

 Read the Case Study

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