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ContentTECH Summit: 5 Sessions We’re Most Looking Forward To

4 min read

We can’t wait for ContentTECH Summit to arrive! Three days of learning about using technology effectively and improving processes to help your strategic marketing efforts.

There are so many interesting workshops and session happening during this three-day event. It’s hard to pick favorites, but here are the five sessions that we are looking forward to the most.

The complete ContentTECH Summit schedule is available here.

Settling Our Technology Debt: How Trying to Keep up Is Keeping Us Back

Ever feel like you’re spending more time playing with tech than creating content? It’s nice to see this conversation get out into the open. Finally, a serious look at the role of tech and how, through judicious application, it can be a true differentiator.

Robert Rose

Chief Strategy Advisor, Content Marketing Institute

Robert Rose is the Founder and Chief Strategy Officer of The Content Advisory – the education and advisory group of The Content Marketing Institute. For the last two decades he has been helping marketers create intelligent content strategies.

Advanced Applications of AI and Content Marketing

In this session, Chris provides examples of leading-edge content marketing applications using machine learning and artificial intelligence. Discover tools and off-the-shelf software offering content marketers the most benefit and whether you should buy or build your software.

Chris Penn

Chris Penn, Co-Founder, Trust Insights

Chris is a recognized thought leader, author, and speaker, having shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, and artificial intelligence/machine learning in marketing. 

Connect the Dots: What We Learned Connecting Strategy to Execution

In our opinion, the big attraction to this workshop is its promise to provide real anecdotes and lessons learned from the presenters’ experience in creating personalized and dynamic journeys using structured content. Theory has a place, but it’s always nice to get an inside look its practical application. A perfect workshop for anyone looking to enhance their personalization efforts

Bob Meindl

Director, Content Marketing

Bob Meindl is a marketing executive with a passion for creating content that informs, interests, and educates customers. He has helped companies of all sizes including Raytheon, Booz-Allen & Hamilton, CrossComm, and Cisco.

Jenny Hooks

Head of US Digital Marketing, Cisco

Jenny leads the US Digital Marketing team whose mission is to engage Cisco’s diverse range of customers with data driven, personalized, omni-channel experiences. 

The New New ContentTech Stack

Nearly 40% of the 5,000 Martech solutions are actually “content technologies.” How do you determine which ones really matter and how they’re best applied? If that sounds overwhelming then this general session is for you. Discover the current state of content oriented technology and how to go about building your stack.

Cruce Saunders – Moderator

Founder and Principal, [A]

Founder and principal at [A], the content intelligence service (, and author of Content Engineering for a Multi-Channel World, Cruce works with the largest and most complex enterprise content publishers on Earth.

Corinne Schmid – Panelist

Head of Marketing, ScribbleLive

Corinne Schmid is ScribbleLive’s Head of Marketing where she plays a major role in the company’s branding, demand generation, product marketing and sales enablement.

Marty Muse – Panelist

CEO, Vennli

Marty Muse is the CEO of Vennli. He has 15+ years of experience in executive leadership, strategic planning and marketing/sales operations where he has held various leadership roles with several SaaS organizations. 

Lon Otremba – Panelist

CEO, Bidtellect

A frequent commentator on interactive marketing and operating strategies, you may have seen him at the Forbes CFO Conference, The Economist Conference, the Business Week, Internet World, Digital Hollywood, AlwaysOn, and AdTech Conferences, or on CNN and CNBC,

Automation and Creative Aren’t Enemies: Structuring Great Marketing Content for Scalability and Personalization

Real-life lessons on how to embrace rules-based content creation while still being creative. Having touched on this issue in How to Create Thought Leadership Content With AI, we can’t help but think this will be an exciting session!

Noz Urbina

Founder & Content Strategist, Urbina Consulting

Noz is well known as a pioneer in customer journey mapping and adaptive content modelling for delivering personalized, contextually relevant content experiences in an omnichannel environment.

Stephen leads the content strategy blog for MarketMuse, an AI-powered Content Intelligence and Strategy Platform. You can connect with him on social or his personal blog.