News
August 3rd 2020

ContentTECH: AI and the Future of Content

5 min read

This year’s ContentTECH may be virtual, but the tracks and speakers are just as impactful as they’ve always been. We’re particularly excited about the return of “The Future of Content” track, which will feature speakers on the cutting edge of AI and content. 

Here’s a quick overview of the speakers, what they’ll be discussing, and why we’re excited about each session. 

The Future of Digital Transformation is a Successful Content Transformation

Val Swisher

CEO, Content Rules, Inc.

Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, Visa, Facebook, Microsoft, and Juniper Networks.

What This Session is About

Companies of all sizes are spending millions of dollars on digital transformation. But as Val will discuss, digital transformation isn’t just about tools and processes. Digital transformation can’t happen unless you also transform your content. In this session, Val will explore what it means to transform your content, as well as actionable steps you can take to prepare your content for digital transformation. 

Why This Session Looks Interesting

Content is no longer something that is tacked on to a digital strategy. It needs to be treated as a key part of any digital experience you provide. Understanding how to transform that content into an asset is vital for anyone who is even thinking about a digital transformation strategy.


Applied AI and SEO: Tips, Techniques, and Tools for Content Marketers

Chris Penn

Co-Founder, Trust Insights

Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. A recognized thought leader, best-selling author, and keynote speaker, he has shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and artificial intelligence/machine learning in marketing. 

What This Session is About

Chris will be discussing how content marketers can start using practical AI tools and techniques to be more effective. This session is geared toward AI beginners and will cover topic modeling and natural language processing, how to select good AI vendors, and how to spot overhyped AI tools. 

Why This Session Looks Interesting

AI tools are here to stay, and content marketers across industries will need to understand how they work and how to use them effectively. You don’t need to be a technical expert to start using AI to improve your content and drive better results from it.


Beyond 2020: The Visual Future of Communication

Amy Balliett

Founder and CEO, Killer Visual Strategies

Amy Balliett is the CEO and founder of Killer Visual Strategies, an award-winning visual communication agency. Following a history of entrepreneurial endeavors, Balliett founded Killer Infographics (now Killer Visual Strategies) in 2010. In the years since, Killer has become an industry leader, driving visual strategy and campaigns for such global brands as Microsoft, Nikon, and Starbucks.

What This Session is About

Visual content is a vital part of any content strategy, and understanding how to optimize your visual assets for different channels will be essential for success. Amy will talk about identifying emerging visual content channels, how you can harness those channels to their utmost potential, and how to develop content for all of them.

Why This Session Looks Interesting

Augmented and virtual reality, online DIY tools, and the changing nature of social media will impact content creators heavily over the next few years. Many of these channels are still in their infancy, and understanding how to win on them can be a competitive advantage for visual content creators. 


Do Less Research for Your Content – There’s AI for That

Jeff Coyle

Cofounder and Chief Product Officer, MarketMuse

Jeff Coyle is a data-driven search engine marketing executive with 20 years of experience in the search industry managing products and website networks. Jeff is the Co-founder and Chief Product Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Before joining as Co-founder at MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search, and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation.

What This Session is About

Producing high-quality content is time-consuming and involves a lot of manual work. Using AI-driven tools to fuel the content research and creation process can save you weeks’ worth of time and uncover more useful insights than you can feasibly find by hand. Jeff will show you how to use AI to identify gaps in your content, find new opportunities, build content clusters, and avoid publishing subpar content.

Why This Session Looks Interesting

Content marketers and SEOs alike know that the bar for what constitutes “good” content is rising all the time. They also know that the amount of time it takes to produce content that drives results in search and beyond is growing. Understanding how AI can shortcut this process without sacrificing quality can boost your productivity and scale the creation of top-tier content.