April 3rd 2019

ContentTECH: AI and the Future of Content

This year at ContentTECH Summit there’s a special track called “The Future of Content.” Sessions in this track are all slated for the last day of the summit. Fortunately, the session run consecutively, so you won’t miss a thing!

Here’s a brief look at the five sessions and the speakers who will be presenting.

How Neural Networks Enable Computers to Think Like Us

Val Swisher

CEO, Content Rules, Inc.

Val is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. She believes content should be easy to read, cost-effective to create and translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, Visa, Facebook, and Verizon Wireless.

What This Session is About

This session provides an overview of the most advanced, exciting, and promising facets of AI – Artificial Neural Networks and Deep Learning. Learn how neural networks operate, how they are impacting our lives today, and why the time is now.

Why This Session Looks Interesting

We think this session is ideal for anyone wanting to learn how neural networks and deep learning works. If you wonder how neural networks are being used today, and what they mean for content, you won’t want to miss this!

Taxonomy: Hero of AI, Bots, Voice Search & Retail

Laura Creekmore

Director of Taxonomy & Content Strategy, Syndigo

Laura Creekmore has been making tech and content hold hands and play nice for more than 20 years. She is director of taxonomy and content strategy for Syndigo, a platform for suppliers and retailers to organize and share product content. She has taught content strategy as an adjunct faculty member at Kent State University.

What This Session is About

This session is all about using your existing structured content can help shortcut your effort to take advantage of the latest technologies – chatbots, voice search, and other advanced applications. It’s an extra win and further justification for implementing structured content and taxonomies.

Why This Session Looks Interesting

The connection between taxonomy and artificial intelligence isn’t obvious and for that reason alone, this session is appealing. It looks like participants will get some practical ideas for implementing taxonomies in this context.

4 Principles for Using AR/VR for Successful Storytelling in Your Marketing

Allen Martinez

Founder, Noble Digital

Growth Strategist Allen Martinez founded Noble Digital agency and has been implementing creative branding and performance campaigns for B2B and B2C startups like: Plated, Fundrise and Telesign as well as larger corporations such as: New Balance, Mutual of Omaha, Coca-Cola, In-Bev, Subway, Nestle, AT&T, Hilton Hotels, Univision, Yamaha, Proctor & Gamble, Heineken, Orbitz and many more.

What This Session is About

The art and science of storytelling continue to play a powerful role in marketing, despite the technological advancements. This session examines storytelling principles that can increase the performance of any given marketing experience created using technology. The upside is an increase the ROI on your marketing dollars.

Why This Session Looks Interesting

Every year, it’s getting harder to reach consumers with the right content. This session looks to be an ideal fit for those searching for novel ways to create content that will provide a unique customer experience.

Advanced Applications of AI and Content Marketing

Chris Penn

Co-Founder, Trust Insights

Christopher S. Penn is an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, and artificial intelligence/machine learning in marketing.

What This Session is About

Here’s a chance to learn and see examples of current leading-edge content marketing applications of machine learning and artificial intelligence. You’ll get the most out of this session if you are already familiar with the basics of artificial intelligence and content marketing.

Why This Session Looks Interesting

There are a number of reasons that this session looks so appealing including learning how text mining and vectorization can create more relevant content faster, what off-the-shelf software is most beneficial, and how to decide whether to buy or build your own software.

Tech-Enabled Engagement: Automating Buyer Conversations at Scale

Ardath Albee

CEO, Marketing Interactions, Inc.

Ardath Albee is a B2B Marketing Strategist and CEO of her firm Marketing Interactions, Inc. She helps companies with complex sales turn prospects into buyers with digital marketing strategies and content platforms that show them what’s possible, why to embrace change, and how to gain value that drives business.

What This Session is About

This session is focused on showing the possibilities of conversation automation and how to gain precision with the nuance of content-driven conversations, how to increase the “turn” of those conversations, and how sales reps can jump into the conversation without disrupting the flow.

What This Session is About

Creating content that engages and compels buyers is always a challenge. Do this at scale is even more so. We expect participants in this session will receive some useful insight into scaling those buyer conversations.