Keywords
Keywords are the words and phrases that people enter into search engines when conducting a search query. Keywords can be considered as the concepts and topics that define a page.
The key words on a page describe what the content is about. From a search engine optimization perspective, it’s important that your content is relevant to specific search terms and their intent. This will increase the chance of your page ranking as one of the top results.
The analysis of keywords and the resulting search engine pages helps marketers understand the way in which people search for and describe particular topics of interest.