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Knowledge Panel

Google’s Knowledge Panel is a feature that appears on the right side of the search results when searching for people, locations, places, objects, brands, events, and other related queries. It contains information such as business niche, brief description, history, CEO, link to the company’s website, social profiles, quotes from celebrities, movies involving celebrities, and more.

Additionally, the Knowledge Graph, which powers the Knowledge Panel, is a database-like structure that organizes and connects information about entities, ideas, and their relationships. It enables search engines to better understand a user’s intent, providing more relevant and accurate results.

Jason Barnard explains Google’s Knowledge Panel.