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Search Console

Google Search Console (formerly known as Google Webmaster Tools) is a popular free service offered by Google. It helps track, maintain, and troubleshoot your website’s presence in Google Search results.

Use it to understand how Google sees your site, optimize your site for search, and stay informed about potential issues.

Here are some popular uses for Google Search Console:

  • Discover which search queries bring users to your site.
  • Analyze your site’s impressions, clicks, and average position in Google Search.
  • Check if Google can find and crawl your site effectively.
  • Identify and fix crawl errors and indexing issues using Google’s URL Inspection tool
  • Submit your sitemap and individual URLs for crawling.
  • Monitor your mobile usability and make sure your site is mobile-friendly.
  • Test and track your AMP (Accelerated Mobile Pages) performance.
  • Improve your site’s structured data for rich results (e.g., recipes, events).
  • Receive email alerts when Google identifies problems on your site.
  • Inform Google when these identified issues have been resolved.

The integration of Search Console with Google Analytics and other SEO tools offers valuable insights into website performance and optimization. Think keyword research, link building, and other SEO activities. By combining data from these sources, marketers can analyze user behavior, refine SEO and content strategies, and enhance search visibility. 

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