Mr. Willis brings more than 20 years of experience growing companies in the technology sector. He has held leadership roles in marketing, creative, technical and business development at companies including Perfecto, Pyxis Mobile, KPMG-CT, ModelGolf and Cambridge Technology Group.
Willis is a recognized thought leader, and is active within industry groups dedicated to the growth and health of marketing technology and the verticals he serves.
Gettysburg College, B.A., English
“AI has huge potential to help companies create high-quality, consistent content at scale. “
Upcoming Speaking Engagements
When people talk about Content Governance, they’re really talking about Content Strategy – understanding what content is for, then taking active steps to ensure it meets its goals. Companies spend millions creating, translating, distributing and promoting content: everything from marketing content (web pages, product sheets and ‘top-of-funnel’ content marketing…) to technical content (in the product itself and in documentation, support materials, user manuals, and training programs). The problem is this: these millions are not seeing a return. In fact, in all too many cases, content causes more problems than it solves—wasting money, clogging up processes and, worst of all, confusing customers. As the content-fuelled customer experience grows in importance, this approach is becoming increasingly unsustainable. This session is for anyone who cares about the goals of the business and understands the role of content in achieving them. You could be in marketing. If you understand the problem and want to solve it, this one is for you.
Content Connections 2018
Christopher P. Willis on AI Marketing
AI can ensure that no matter who’s writing your content, it’s accurate, consistent, on brand, and really well written. Natural language processing enables machines to interpret and analyze natural languages. Statistics-based machine learning can then be used to correct your content. The greatest benefit AI technology has to offer is the potential to automate the entire process and consistently create content at scale
In this episode, marketing AI expert, Chris Willis, walks us through the use of artificial intelligence to ensure marketing, brand and message clarity and consistency. AI-driven content platforms help lower the cost of content production and deliver individualized content, intelligent campaigns and experience-driven commerce. The next generation of AI marketing is expected to go further into analyzing and understanding data, so it can create a unique customer experience.
Remember to have a look at our list of who is who in AI marketing.
Written by Stephen Jeske