Skip to Content

Marketing AI Profile: Christopher S. Penn

3 min read


Co-Founder and Chief Innovator

Trust Insights

LinkedIn Twitter 


Personal Blog  

Mr. Penn is an authority on analytics, digital marketing, marketing technology, and artificial intelligence. A recognized thought leader, best-selling author, and keynote speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing, modern email marketing, and artificial intelligence/machine learning in marketing. 

Christopher was ranked by Onalytica as one of the top 50 AI experts in the world in 2018. He is an IBM Champion in IBM Business Analytics (one of 200 in the world), co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast.  Prior to co-founding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries. 

Boston University Questrom School of Business, MS/MIS Information Systems

Franklin & Marshall College, Bachelors, Government and Political Science

“The worst mistake people make is thinking AI is a technology implementation. It’s only one-third technology, but two-thirds people, culture, processes, the organisational stuff that goes with the technology in order to make it successful.”

Upcoming Speaking Engagements

MAICON 2019 – How AI Will Change Marketing Forever

Recent Events

Content Marketing World Conference and Expo 2018

Social Media Marketing World 2018

Books by Christopher S. Penn

AI For Marketers: An Introduction and Primer: Second Edition

In this complete rewritten edition of AI for marketers you’ll discover what artificial intelligence is and isn’t, practical applications of AI in marketing, questions to ask when a vendor claims they’re using AI, and how to prepare for the artificial intelligence technology revolution.

Christopher S. Penn on AI Marketing

How AI Will Change Marketing Forever

In this presentation, recorded live in front of an audience, you’ll discover the difference between AI and machine learning and how artificial intelligence is used in analytics, content creation and conversation.

AI Power Hour With Christopher S. Penn

In this podcast Christopher discusses machine learning, the four elements of artificial intelligence, and reflects on the political and social impact of automation.

Cognitive Marketing: How AI Will Change Marketing Forever

Remember to have a look at our list of who is who in AI marketing.

Stephen leads the content strategy blog for MarketMuse, an AI-powered Content Intelligence and Strategy Platform. You can connect with him on social or his personal blog.