Marketing AI Profile: Christopher S. Penn
CHRISTOPHER S. PENN
Co-Founder and Chief Innovator
Mr. Penn is an authority on analytics, digital marketing, marketing technology, and artificial intelligence. A recognized thought leader, best-selling author, and keynote speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing, modern email marketing, and artificial intelligence/machine learning in marketing.
Christopher was ranked by Onalytica as one of the top 50 AI experts in the world in 2018. He is an IBM Champion in IBM Business Analytics (one of 200 in the world), co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. Prior to co-founding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries.
Boston University Questrom School of Business, MS/MIS Information Systems
Franklin & Marshall College, Bachelors, Government and Political Science
“The worst mistake people make is thinking AI is a technology implementation. It’s only one-third technology, but two-thirds people, culture, processes, the organisational stuff that goes with the technology in order to make it successful.”
Upcoming Speaking Engagements
MAICON 2019 – How AI Will Change Marketing Forever
Content Marketing World Conference and Expo 2018
Social Media Marketing World 2018
Books by Christopher S. Penn
AI For Marketers: An Introduction and Primer: Second Edition
In this complete rewritten edition of AI for marketers you’ll discover what artificial intelligence is and isn’t, practical applications of AI in marketing, questions to ask when a vendor claims they’re using AI, and how to prepare for the artificial intelligence technology revolution.
Christopher S. Penn on AI Marketing
How AI Will Change Marketing Forever
In this presentation, recorded live in front of an audience, you’ll discover the difference between AI and machine learning and how artificial intelligence is used in analytics, content creation and conversation.
AI Power Hour With Christopher S. Penn
In this podcast Christopher discusses machine learning, the four elements of artificial intelligence, and reflects on the political and social impact of automation.
Remember to have a look at our list of who is who in AI marketing.