Marketing AI Profile: Dan Mallin
Mr Mallin is a force in technology-based entrepreneurship, creating transformative tools that serve the needs of Fortune 1000’s and the agencies that serve them. Working with business partner Scott Litman, he’s repeatedly broken new ground in the digital marketing services space.
Together, the two have grown and sold four businesses and built forward-thinking ad tech platforms that are still used daily by some of the world’s largest brands, agencies and media firms.
Dan helps companies leverage marketing and technology to provide competitive differentiation and engagement for outcomes. Decades of experience amplify his character as a results-focused business leader–where outcomes matter more than the process or technology.
University of Minnesota- Carlson School of Management, MBA
Drake University, BS/BA, Management/Computer Information Systems
“If your competition is doing it and you’re not, then they’ll be able to move faster, market faster, may react to whatever you’re doing, understand things and deliver in a superior way.”
Upcoming Speaking Engagements
MAICON 2019 – Intelligence On Call: How AI Powers Access to Unstructured Marketing Data
Learn how AI technology is bringing previously unthinkable levels of efficiency by processing unstructured data at levels where the machine can read and remember in hours what no human team could accomplish in years. Find out how business is leveraging AI tools to ask questions of those reports, strategy decks, RFP responses, plans and research documents across their organization—and instantly getting an answer within the source document where it lives.
Recent Events
Convergence Summit 2018
SXSW EDU 2018
3 Ways Marketers are Using AI Today and How They Might Use it Tomorrow
Artificial intelligence has move from Hollywood fiction to every-day reality. Although AI in marketing has a long way to go, it’s already making a significant impact; from increasing efficiency to driving conversion and improving the customer experience. Machine learning algorithms use big data to provide consumers with a highly personalized experience. This post shows a few example of marketing AI in action.
Innovations in cognitive platforms are shaking up the entire industry. These solutions enable teams to work faster, more efficiently and with fewer resources. Along with some amazing capabilities comes the inevitable hype that goes with a new trend. Dan Mallin explains how marketers can separate fact from fiction in this new frontier of marketing technology, and what AI can do and should be expected to do.
Remember to have a look at our list of who is who in AI marketing.
Stephen leads the content strategy blog for MarketMuse, an AI-powered Content Intelligence and Strategy Platform. You can connect with him on social or his personal blog.