Mr. Davidoff is the leading advisor for small, mid-market and high-growth companies seeking to align and leverage sales strategies, technologies, tactics and processes throughout the full funnel. Davidoff’s unique approach integrates real-world research with systems design to generate methods that drive results.
He’s worked, firsthand, with more than 1,500 companies, so he’s learned what works and what doesn’t. Doug has advised more than a dozen companies who have successfully sold for a combined value of more than $1 billion.
Shepherd University, BS, Marketing
“MarTech companies are claiming that they have the solutions to all of your problems like snake oil salesmen in the wild west”
Upcoming Speaking Engagements
AI in sales and account-based marketing is a red-hot topic, but few companies are impacting customer acquisition velocity because of it. Too often it just generates more friction for those charged with growth. In this session, we’ll use real life, in the field stories and examples to:
- Understand when AI is the right choice, and when it’s not
- Utilize AI to reduce friction and accelerate productivity and customer impact
- Formulate your roadmap to operationalize AI and gain adoption
- Integrate AI into your playbook & processes
- Avoid the 3 most common mistakes that doom your initiative before it starts
GROW Professional Development Conference
Doug Davidoff on AI Marketing
Income mindset companies wait because they wait to be right. Investment mindset companies are already investing in artificial intelligence. It’s not that that investment mindset companies are clairvoyant. It’s that they’re willing to try stuff a lot more easily than income mindset companies are. Investment mindset companies are judging things by “what did we learn?”
When you take shortcuts using technology to increase volume and efficiency it hemorrhages your addressable market. Look at the example of new artificial intelligence email services. Not only are the emails bad, they drip with inauthenticity. They solve for volume and efficiency. The thought is that you can make quota by increasing your volume even if you send out bad emails. But this just burns through your addressable market because you took a shortcut. Technology is meant to accelerate, not create. Using it to create catches up to you and hurts you badly. Beware of modern day snake oil salesmen.
Remember to have a look at our list of who is who in AI marketing.
Written by Stephen Jeske