Marketing AI Profile: Drew McLellan
Drew McLellan is a 25-year marketing veteran who helps clients create authentic love affairs with their customers. He also helps other agency owners learn how to take their business to the next level. Drew has appeared in the New York Times, Entrepreneur Magazine, Business Week and Fortune’s Small Business.
The Wall Street Journal calls him one of 10 bloggers that every entrepreneur should read. His specialties include branding, marketing strategy, copywriting, public speaking (on topics of marketing, branding and social media), and blogging.
University of Minnesota-Twin Cities, B.A., Journalism, Psychology, English Literature
“Voice [technology], I believe, is a seismic shift, like the internet and mobile phones were. “
Upcoming Speaking Engagements
MAICON 2019 – How to Future-Proof Your Marketing Firm’s Operations, Talent and Services
Recent Events
Content Marketing World 2018
Inbound 2018
Books by Drew McLellan
Great for those who own a business, run a marketing department or just need to be reminded of what you already know. This book is packed with effective marketing tips you need, a bite at a time. Lots of actionable insights to take your marketing efforts to the next level.
Drew McLellan on AI Marketing
Change Like We Can’t Imagine (Yet)
Voice technology is going to change everything. The automated phone tree (‘90s technology) was rarely a positive experience. The natural language processing platforms just weren’t good enough. Today is different. Soon enough voice, will be recognized as a seismic shift, like the internet and mobile phones were.
How Are Having a Distinct Pov, a Trojan Horse and Voice Related? With Guest Stephen Woessner
Drew and Stephen reveal how “voice” has become a fast-tracking trend that will be a cultural norm within a year or two.They also discuss strategy and content creation for voice controlled devices like Amazon Echo and Google Home represent opportunities for agencies to jump in and help clients make sense of it all. Plus, they look at how to restructure website content pages to make them more voice search friendly.
Remember to have a look at our list of who is who in AI marketing.
Stephen leads the content strategy blog for MarketMuse, an AI-powered Content Intelligence and Strategy Platform. You can connect with him on social or his personal blog.