Marketing AI Profile: Geoff Livingston
A digital marketing pioneer, Mr. Livingston helps brands and nonprofits launch products, enact corporate initiatives, and implement new marketing technologies. Geoff’s fourth book, Welcome to the Machine: A Primer on Artificial Intelligence for Marketers will be released in 2019. His insights on AI have been cited by Pew Internet, and have been published by Towards Data Science and Data Driven Investor.
He has written three books on social media and marketing, and has spoken at numerous national and international marketing conferences. Livingston started and sold social media boutique Livingston Communications (2009). Geoff has won awards from the Society of New Communications Research, the American Marketing Association, the International Association of Business Communicators, MarketingProfs, and an Axiom Award. He has counselled over 10 brands in the Fortune 500 and numerous mid-cap companies and nonprofits.
Georgetown University, M.A., Communications, Culture and Technology
American University, B.A., Literature
“Today, the danger for marketing is letting data-based intelligence become the only voice driving content.”
Upcoming Speaking Engagements
MAICON 2019 – The Agile Approach to Marketing AI
Artificial Intelligence can revolutionize a marketing department and deliver double-digit improvements across every aspect of the customer journey. But going beyond simple chatbot apps requires a significant implementation, a commitment to deep learning, and a massive data overhaul.
In reality, brands need to take an agile approach to AI. Delivering meaningful results often comes with incremental improvements. Underestimating the difficulties of implementing marketing AI, can sink your effort. Taking an ongoing flexible learning and development approach to your marketing AI implementation can help you successfully evolve and become a machine learning brand.
Advertising Week DC 2018
Motionsoft Technology Summit 2018
Books by Geoff Livingston
Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era
This book, written along with Gini Dietrich, aims to help readers drive more value from their marketing and communication channels. Learn to sync all your messaging, strategies, and tactics, and optimize every medium and platform.
Welcome to the Fifth Estate: How to Create and Sustain a Winning Social Media Strategy
This book delivers the necessary guidance to build a successful, sustainable social media program. In addition to solid strategies, tactics and measurement tips, businesses and nonprofits will learn how to address internal cultural challenges, and avoid hype-driven pitfalls like shiny object syndrome and personal brands.
Geoff Livingston on AI Marketing
Pew Study Answers on Artificial Intelligence and the Future of Humans
Geoff Livingston was one of the 900+ futurists interviewed for this study. According to Livingston, “the AI future is uncertain, but generally, I think it will improve life.”
How Marketing Automation Will Use AI
If machine learning leverages data to provide insights, then marketing automation AI will take that data and create superior segmentation actions and prescriptive suggestions. Machine learning is where smart database marketing becomes a reality, vastly improving the customer experience.
Remember to have a look at our list of who is who in AI marketing.