Marketing AI Profile: Jim Sterne
JIM STERNE
Co-Founder and Director Emeritus
Digital Analytics Association
Mr. Sterne is an internationally known speaker and consultant to Fortune 500 companies and Internet entrepreneurs. He has spent over twenty years in sales and marketing and most of that on measuring the value of digital medium for creating and strengthening customer relationships. Jim has written a slew of books on Internet advertising, marketing, customer service, email marketing and web analytics.
He is also the producer of the eMetrics Summit, the Marketing Evolution Experience, co-founder of the Digital Analytics Association, and author of the Devil’s Data Dictionary. Jim’s most recent endeavor is Artificial Intelligence for Marketing: Practical Applications.
Now he’s out to explain how robots will help you do your job and how they will transform marketing forever. Your professional, digital agents can work by your side to get the right message to the right person at the right time.
University of Kentucky, B.A. Shakespeare
“Artificial intelligence (AI) and machine learning (ML) give marketers a hands-free way to quickly and effectively respond to data from a customer or potential buyer and tailor fit a product and buying experience.”
Upcoming Speaking Engagements
MAICON 2019 – Machine Learning 101 for Marketers
Machine learning is the technology that powers advanced artificial intelligence systems, which give marketers the ability to plan, produce, promote, personalize, and perform like never before. But to deeply understand it, you need a computer science degree and years of formal training.
This workshop is here to help. You’ll come away from the session able to speak knowledgeably about machine learning, and stand prepared to implement it in your organization.
- Learn what machine learning is (in plain English) and how it works.
- Discover how machine learning can be used to drive performance in marketing and sales.
- Gain actionable insights on how to get started with machine learning in your business.
Recent Events
Marketing Evolution Experience 2018
AT Internet Digital Analytics Forum 2018
Books by Jim Sterne
Jim has published a number of books during his career. Here are two of the most recent.
Artificial Intelligence for Marketing
Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist. Instead it explains how Artificial Intelligence and Machine Learning will revolutionize your company’s marketing strategy, and teaches you to use it most effectively.
The Devil’s Data Dictionary by Jim Sterne
In this modern homage to Ambrose Bierce, Sterne tucks his tongue firmly in cheek and lets loose on an industry only Dilbert could love. With a mix of wry humor and outlandish sarcasm Sterne hits the datarati upside the head with a well-worn humerus bone and puts the pun in pundit.
Jim Sterne on AI Marketing
How to Get Started with Machine Learning and AI for Marketing
In this post, Jim discusses the definition of artificial intelligence, the role machine learning plays in AI and how marketers can get a competitive edge. Specifically, he suggests everyone brush up on their statistics, stay informed of recent developments, keep experimenting, embrace fuzzy numbers and failure, and become an agent for change.
Artificial Intelligence, Machine Learning & Marketing. An Interview With Jim Sterne.
In this interview, Jim talks about what artificial intelligence (AI) and machine learning (ML) means to marketing and what to expect from AI in the near future. Corporate culture is the main driver of AI and ML. While big businesses should actively recruit data scientists for their AI projects, it’s another story for small and medium-sized businesses. They’ll most likely pay for access to an AI infrastructure designed for their needs. Could this be the start of AI-as-a-service?
In this Machine+Marketer podcast “Artificial Intelligence and Machine Learning for Marketing,” Jim provides insights on AI and machine learning, addresses how common misconceptions (like machines becoming sentient or the inherent biases within artificial solutions) can be addressed.
Remember to have a look at our list of who is who in AI marketing.
Stephen leads the content strategy blog for MarketMuse, an AI-powered Content Intelligence and Strategy Platform. You can connect with him on social or his personal blog.