Marketing AI Profile: Keith Moehring
Mr. Moehring has 13 years of experience in the digital marketing space, specializing in technology and analytics. At PR 20/20, Keith is responsible for overseeing the technologies used to support and grow client accounts, as well as finding new ways to use platforms and partnerships to improve and expand the agency’s service offering.
In this role, he’s used Natural Language Generation to automate internal reporting, client facing analytics reports and consultative sales communications. Keith has assessed and activated AI technologies to help scale and improve the performance of client content campaigns. Moehring is also a HubSpot Certified Trainer and leads the local HubSpot user group. He has a Google Analytics Individual Qualification and eight HubSpot certifications.
The University of Toledo
“Modern marketing is a blend of art and science, requiring marketers to reimagine how creativity and technology can work together to create better consumer experiences and maximize marketing ROI.”
Upcoming Speaking Engagements
MAICON 2019 – Generate Machine-Assisted Content at Scale
Writing formulaic content is a mundane pain. It’s redundant, often data heavy, requires no creativity, and in certain cases, the time to produce the copy doesn’t equate to value.
This session takes a look at the power of Natural Language Generation and how it can transform aspects of your content production process. In addition, we explore the AI technologies that exist today to support with planning, production, promotion and performance. Attendees will leave the session with an understanding of when and how to use NLG, and a list of AI technologies to start evaluating today.
Recent Events
HubSpot User Group Cleveland
Keith Moehring on AI Marketing
The Campaign Flowchart: How to Create a Granular Marketing Dashboard
Flowcharts create an extremely systematic means to visualize and make sense of marketing performance data. Before starting you need to determine your tracking and reporting tools. Then list out your marketing campaigns and their activities and brainstorm customer interaction points. Align those interaction points with metrics and configure your tracking and reporting technology. Factor in the KPI qualifier and finally, visualize your data.
The Basics of Coding: How to Get Started
The two areas of coding are front-end (HTML, CSS, JavaScript, JQuery) and server-side (Ruby, PHP, Java, Python, MySQL). HTML and CSS are the foundations of most websites and email marketing tools. They are used everywhere, are the easiest to understand and a wonderful foundation for understanding JavaScript, and JQuery.
Keith Moehring on Designing SMART Goals With A Marketing Growth Hackathon
Remember to have a look at our list of who is who in AI marketing.
Stephen leads the content strategy blog for MarketMuse, an AI-powered Content Intelligence and Strategy Platform. You can connect with him on social or his personal blog.