Mr. Moehring has 13 years of experience in the digital marketing space, specializing in technology and analytics. At PR 20/20, Keith is responsible for overseeing the technologies used to support and grow client accounts, as well as finding new ways to use platforms and partnerships to improve and expand the agency’s service offering.
In this role, he’s used Natural Language Generation to automate internal reporting, client facing analytics reports and consultative sales communications. Keith has assessed and activated AI technologies to help scale and improve the performance of client content campaigns. Moehring is also a HubSpot Certified Trainer and leads the local HubSpot user group. He has a Google Analytics Individual Qualification and eight HubSpot certifications.
The University of Toldeo
“Modern marketing is a blend of art and science, requiring marketers to reimagine how creativity and technology can work together to create better consumer experiences and maximize marketing ROI.”
Upcoming Speaking Engagements
Writing formulaic content is a mundane pain. It’s redundant, often data heavy, requires no creativity, and in certain cases, the time to produce the copy doesn’t equate to value.
This session takes a look at the power of Natural Language Generation and how it can transform aspects of your content production process. In addition, we explore the AI technologies that exist today to support with planning, production, promotion and performance. Attendees will leave the session with an understanding of when and how to use NLG, and a list of AI technologies to start evaluating today.
HubSpot User Group Cleveland
Keith Moehring on AI Marketing
Flowcharts create an extremely systematic means to visualize and make sense of marketing performance data. Before starting you need to determine your tracking and reporting tools. Then list out your marketing campaigns and their activities and brainstorm customer interaction points. Align those interaction points with metrics and configure your tracking and reporting technology. Factor in the KPI qualifier and finally, visualize your data.
Listen to “Keith Moehring – VP of Strategic Growth At PR 20/20 on Designing SMART Goals With A Marketing Growth Hackathon” on Spreaker.
Keith Moehring on Designing SMART Goals With A Marketing Growth Hackathon
Remember to have a look at our list of who is who in AI marketing.
Written by Stephen Jeske