McDonald’s role at IBM is to produce research-based thought leadership content and educate marketers and agency executives on digital marketing best practices and emerging trends including the application and impact of AI and machine learning.
He has written more than 500 articles and delivered more than 350 presentations and webinars around the world. McDonald has more than 30 years of experience as a consultant, marketing executive and thought leader at companies including Arthur Andersen, USWeb/CKS, EmailLabs, Lyris, Silverpop and IBM.
San Francisco State University, B.A., Broadcast Communications Arts
“Benchmark yourself against the top, not the average. Average is the new bottom.”
Upcoming Speaking Engagements
Mirum Opus Innovation in Influence 2019
Content Marketing World 2018
Loren McDonald on AI Marketing
This post lays out the reason why artificial intelligence in marketing, coupled with machine learning, will bring significant changes. Marketing AI technology will handle the most routine, repeatable tasks, but humans, at least for the near future, will guide marketing strategies.
The customer journey is complex. But once mapped, you can determine what content will most benefit the customer experience. Marketing campaigns need to be customer-centric, email should use an omnichannel approach, with a mix of message styles including broadcast and behaviour driven, including a complete of all messages that drive customer interactions.
Remember to have a look at our list of who is who in AI marketing.
Written by Stephen Jeske