Marketing AI Profile: Mark Kirschner
Mr. Kirschner brings proven marketing leadership and innovation with extensive experience as a top executive at notable marketing technology industry leaders. He has built successful marketing and product management teams for start-ups as well as new ventures within large companies.
Mark is intensely focused on customer experience and maximizing ROI from marketing programs/product roadmap.
Most recently, he served as CMO at The Trade Desk, a programmatic demand side platform. Prior to that, he was CMO at eBay Enterprise, a global provider of marketing technology and agency services, where he led the marketing strategy and execution of eBay’s B2B marketing and ecommerce technology, including the Magento business.
Kirschner was also Executive Officer for Global Marketing and Communications across 13 countries at Rakuten Inc, where he was promoted from leading global marketing, product management and public relations as CMO of Rakuten LinkShare, a performance marketing company.
Brown University
“The ever-present pressure to provide consumers with increasingly personalized messaging has made cutting-edge AI marketing tools all but essential.”
Upcoming Speaking Engagements
MAICON 2019 – Case Study: How The Natori Company Uses AI to Power Audience Targeting and Media Buying
Recent Events
Latam Retail Congresshop 2018
Brand Innovators Summit 2018
Mark Kirschner on AI Marketing
Marketers Need AI to Keep Up with Consumers
Brands and agencies are quickly realizing that AI has redefined the realm of the possible when it comes to personalizing the customer journey. Consumers benefit from the kind of hyper-personalized experiences that machine learning can create. So do marketers, when they serve the right content at the right.
Even more remarkable is AI’s ability to break down longstanding departmental silos and drive omnichannel campaigns, aggregating customer data from countless channels spanning the entire digital world. No doubt, AI is the future of cross-channel marketing orchestration.
Remember to have a look at our list of who is who in AI marketing.
Stephen leads the content strategy blog for MarketMuse, an AI-powered Content Intelligence and Strategy Platform. You can connect with him on social or his personal blog.